If you want to grow your email list, attract leads, or collect applications, you need an opt-in funnel. It’s one of the simplest but most powerful tools in online marketing.
An opt-in funnel usually starts with a landing page where visitors enter their details in exchange for something of value. It might be a free ebook, checklist, mini-course, or even an application form. Once they sign up, they’re taken to a thank-you page and receive an automated email with their freebie or confirmation. From there, follow-up emails keep them engaged and move them closer to becoming a client or customer.
The best part? Once it’s built, it runs on autopilot, capturing leads for you 24/7.
Here’s how I set up opt-in funnels inside GoHighLevel for my clients.
Step 1: Collecting Your Assets
As soon as you book with me, I’ll send you a Google Doc the next business day. This is where you’ll share everything I need, like:
- Your logo and brand colors
- Any fonts you’d like to use (custom fonts can be added if you have licensed files)
- Your copy for the pages and emails (or I can add placeholders if it’s not ready yet)
- Any images or graphics you’d like to feature (if you don’t have them, I’ll use professional stock photos)
This makes sure the funnel looks and feels aligned with your brand.
Step 2: Building the Funnel Pages
I’ll design two core pages that every opt-in funnel needs:
- Opt-In Page: A simple, high-converting landing page where visitors enter their details. This is where your free offer is showcased in a clear, professional design.
- Thank-You Page: The page visitors see after they’ve opted in. This confirms their signup, sets expectations for what happens next, and can also direct them to other offers if you want.
Both pages will be styled with your brand colors, fonts, and imagery to feel completely unique to your business.
Step 3: Branded Email Setup
Once someone opts in, they need to receive what you promised. I’ll set up branded emails that:
- Deliver the freebie instantly (like a PDF, course access, or confirmation)
- Welcome them to your list
- Set the tone for future communication
You provide the text, and I’ll make sure the design looks professional and consistent with your brand.
Step 4: Automating the Workflow
This is where GoHighLevel makes everything smooth. I’ll build automations that:
- Tag new contacts so you can keep your list organized
- Notify you or your team when someone signs up
- Deliver the freebie or next steps automatically
Once the workflow is live, you don’t need to touch anything. New leads are captured, tagged, and nurtured while you focus on running your business.
Step 5: Review and Handover
When the funnel is ready, I’ll show you the setup. You’ll have the opportunity to request changes, and I include one round of revisions to make sure you’re completely satisfied.
After everything is finalized, you’ll get a video walkthrough of your funnel. This will show you how it works step by step so you can confidently manage, update, or duplicate it in the future.
Important Notes
Here are a few things to keep in mind:
- Freebie Content: If your freebie is access to a course or community, you’ll want to add on a Course Setup or Community Setup package so I can build that for you.
- Copywriting: You’ll provide the copy for the pages and emails. If it’s not ready, I’ll add placeholder text that you can update later.
- Imagery: High-quality images work best. If you don’t have them, I’ll source royalty-free stock photos to keep things professional.
- Domain & Email Setup: You’ll connect your own domain and email services. I’ll provide easy-to-follow guides, but for security reasons, I can’t log into third-party accounts. Please allow up to 48 hours for any domain or email updates to take effect.
- Timeline: Once I have everything from you, your funnel will be ready within about 2 weeks. Delays in providing assets or feedback may extend the project time.
Why This Matters
An opt-in funnel is often the first touchpoint your audience has with your business. If it looks professional, runs smoothly, and communicates clearly, it builds instant trust.
Instead of manually collecting leads or chasing people, your opt-in funnel works in the background to:
- Capture new contacts automatically
- Deliver value instantly
- Keep people engaged through emails
- Nurture them into clients or customers over time
This is how you turn strangers into subscribers, and subscribers into buyers.
About Me
I’m Muhammad Nouman, a Certified GoHighLevel Expert. I help business owners, coaches, and agencies build professional systems that save time and generate real results.
I focus on creating branded, automated setups that don’t just look good but also work reliably behind the scenes. With my process, your funnel will be ready to go live without the tech headaches that usually slow people down.
Ready to Build Your Opt-In Funnel?
Imagine having a system that grows your list automatically, delivers your freebie, and follows up with leads while you sleep.
That’s exactly what an opt-in funnel can do for you.
Book a strategy session with me and let’s build your funnel inside GoHighLevel.
Affiliate Disclosure:
This article contains affiliate links. If you choose to sign up for GoHighLevel through my link, I may earn a small commission at no extra cost to you.
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