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 GoHighLevel vs Clickfunnels

In today’s digital landscape, businesses seek innovative tools to boost marketing and drive sales. GoHighLevel vs ClickFunnels are two prominent options in this quest.GoHighLevel is an all-encompassing marketing automation platform designed to streamline essential tasks such as lead generation, CRM management, and the creation of sales funnels.Meanwhile, ClickFunnels stands out for its user-friendly approach, enabling effortless creation of professional sales funnels through drag-and-drop editing and pre-designed templates.

While GoHighLevel and ClickFunnels target marketing and sales enhancement, their features cater to distinct needs and preferences. In the upcoming comparison, we’ll delve deeper into these platforms to aid businesses in choosing the ideal fit for their requirements.

Overview of GoHighLevel

GoHighLevel is like a one-stop shop for businesses to do marketing stuff. It helps businesses with things like making websites that make people want to buy stuff, sending emails and text messages to customers, and keeping track of who those customers are and what they like.

One cool thing about GoHighLevel is that it’s easy to use.They have tools that let you design your website and marketing just by clicking and dragging things around.

Another cool thing is that GoHighLevel can do a lot of things automatically.It’s like having a helper that does stuff for you while you focus on other important things.

Plus, GoHighLevel is affordable. Instead of paying for many different tools to perform different marketing tasks, you pay for one tool that does it all, which saves you money in the long run.

Overview of ClickFunnels

ClickFunnels is a platform crafted with user-friendliness in mind, aiming to assist businesses in selling products or services online. It simplifies the process of creating sales funnels, which are like guided paths that lead potential customers toward making a purchase. With ClickFunnels, users can quickly build customized sales funnels using pre-designed templates and simple drag-and-drop tools without needing any technical skills. The platform is focused on conversion optimization, providing features and tools specifically designed to increase sales and drive business revenue.

One of ClickFunnels’ key advantages is its simplicity and effectiveness in creating high-converting sales pages. It streamlines the process of designing and launching sales funnels, allowing businesses to generate leads and sales quickly and efficiently online. Additionally, ClickFunnels offers a supportive community of users who share tips, strategies, and resources, making it easier for beginners to get started and succeed with their online sales efforts.

Overview of Clickfunnels 2.0?

ClickFunnels 2.0 is a powerful tool designed to help beginners and seasoned entrepreneurs create effective sales funnels without extensive technical knowledge. A sales funnel is a step-by-step process that guides potential customers toward purchasing. ClickFunnels simplifies this process by providing pre-designed templates and an easy-to-use drag-and-drop interface. With ClickFunnels 2.0, users can quickly build landing pages, sales pages, and order forms, streamlining the journey from initial contact to conversion.

One of ClickFunnels 2.0′s key features is its emphasis on conversion optimization. The platform offers built-in tools such as A/B testing and analytics, allowing users to track the performance of their funnels and make data-driven decisions to improve results. Additionally, ClickFunnels 2.0 integrates with popular payment gateways and email marketing services, making it a comprehensive solution for selling products or services online. 

What’s the Difference Between ClickFunnels 2.0 and GoHighLevel?

Choosing between ClickFunnels 2.0 and GoHighLevel might seem confusing, but let’s break it down simply. GoHighLevel is a super tool that does a lot more than create sales funnels. It helps with emails, text messages, and keeping track of your customers, which is super handy for businesses.

On the other hand, ClickFunnels 2.0 is more focused on making sales funnels. While it’s good at that, it doesn’t have all the extra stuff GoHighLevel does. So if you want just sales funnels, ClickFunnels might work. But if you want a tool that does more and gives you more control, GoHighLevel is the way to go!

ClickFunnels 2.0 Features

ClickFunnels 2.0 has features to help you create effective sales funnels and optimize your online marketing efforts.

  1. Drag-and-Drop Editor: ClickFunnels 2.0 provides an intuitive drag-and-drop editor, enabling users to customize sales funnel pages effortlessly without coding knowledge. It offers various templates and elements to create highly converting landing pages, sales pages, and more.
  2. Pre-built Templates: ClickFunnels 2.0 offers a diverse collection of professionally designed templates for various types of sales funnels, such as opt-in funnels, webinar funnels, and product launch funnels. These templates save users time and effort in building their funnels from scratch.
  3. A/B Testing: ClickFunnels 2.0 enables you to conduct split tests on your funnel pages to optimize their performance. You have the flexibility to experiment with various page variations to identify those yielding the best results, allowing you to optimize conversions based on data-driven insights.
  4. Integration: ClickFunnels 2.0 seamlessly integrates with popular third-party tools and services, including email marketing platforms, payment gateways, and CRM systems. This facilitates the connection of your funnel with your existing marketing stack, streamlining your workflow.
  5. Analytics: ClickFunnels 2.0 offers comprehensive analytics and tracking tools to monitor your sales funnels’ performance. You can track metrics like conversion rates, traffic sources, and sales figures, gaining valuable insights into your funnel’s effectiveness and making necessary adjustments.
  6. Membership Sites: ClickFunnels 2.0 enables the creation of membership sites for delivering exclusive content to subscribers and generating recurring revenue.
  7. You can easily manage member access and content delivery within the ClickFunnels platform.
  8. Order Forms: ClickFunnels 2.0 allows you to create customizable order forms and checkout pages to facilitate smooth and secure transactions. You can integrate multiple payment gateways and configure upsell and downsell offers to maximize your sales potential.

Overall, ClickFunnels 2.0 provides a comprehensive suite of features to help you easily build, optimize, and scale your sales funnels. 

GoHighLevel’s Features

GoHighLevel is a versatile marketing automation platform with features designed to streamline your marketing efforts and grow your business. Here’s an overview of its key features:

  1. CRM (Customer Relationship Management): GoHighLevel includes a robust CRM system allowing you to manage and organize customer interactions effectively. You have the capability to monitor leads, handle contacts, and automate follow-up tasks, allowing for nurturing relationships with prospects and clients.
  2. Email Marketing: GoHighLevel enables the creation and delivery of personalized email campaigns to actively engage your audience and enhance conversion rates.
  3.  The platform offers customizable email templates, automated sequences, and advanced analytics to optimize email marketing efforts.
  4. SMS Marketing: Besides email marketing, GoHighLevel enables you to send targeted SMS messages to communicate with your audience directly. You have the ability to design SMS campaigns, automate text message sequences, and monitor engagement metrics, ensuring effective communication with your customers.
  5. Sales Funnels: Like ClickFunnels, GoHighLevel empowers you to craft sales funnels aimed at guiding leads through the purchasing journey.You can build landing pages, sales pages, checkout forms, and implement upsells and downsells to maximize your revenue potential.
  6. Appointment Scheduling: GoHighLevel includes a scheduling tool allowing clients to book appointments directly from your website or landing pages. You can manage your availability, send reminders, and automate follow-up messages to ensure a seamless scheduling experience for your clients.
  7. White-labeling: A notable feature of GoHighLevel is its white-labeling capabilities, allowing you to customize the platform with your branding elements and offer it as a service to clients.
  8. Social Media Management: GoHighLevel simplifies social media management by allowing you to schedule and publish posts across multiple platforms from one place. Additionally, you can engage with your audience and track performance metrics to refine your social media strategy.
  9. Website Builder: GoHighLevel offers a user-friendly website builder that enables you to create and customize websites without coding knowledge. With drag-and-drop functionality and templates, you can easily design professional-looking websites that reflect your brand.
  10. Workflow Automation: With GoHighLevel’s automation feature, you can automate various processes within the platform, enhancing productivity and scalability. You can create custom automation sequences based on triggers and conditions to streamline lead follow-up, appointment reminders, and customer onboarding processes.
  11. Client Management: GoHighLevel provides features specifically designed for agencies and consultants to manage client relationships and projects. Users have the ability to set up client accounts, delegate tasks, collaborate with team members, and keep track of project progress all within the platform.
  12. Review Management: GoHighLevel helps you manage your online reputation by monitoring and responding to customer reviews across various platforms. You can request and collect reviews from satisfied customers and address any negative feedback to maintain a positive brand image.
  13. Marketing Analytics Dashboard: Besides campaign-specific analytics, GoHighLevel offers a centralized dashboard that overviews your overall marketing performance.You can keep an eye on important numbers from all your ads and promotions to see how well they’re working. This helps you understand your marketing better and make smart choices.
  14. Training and Support: GoHighLevel offers comprehensive training resources and customer support to assist users in maximizing the platform’s potential. Whether through tutorials, documentation, live chat, or community forums, users have access to the necessary assistance to thrive with GoHighLevel.

GoHighLevel empowers businesses of all sizes to execute effective marketing strategies, automate processes, and drive growth. Whether you’re looking to attract new leads, nurture existing customers, or streamline your operations, GoHighLevel offers the tools and support to help you achieve your goals.

Features Comparison Table

FeatureClickFunnels 2.0GoHighLevel
Sales Funnels✔️✔️
Email MarketingBasic✔️
SMS Marketing✔️
Social Media ManagementBasic
Website Builder✔️✔️
Appointment SchedulingBasic✔️
Workflow Automation✔️✔️
Review Management✔️
Analytics & ReportingBasicComprehensive
Training & Support✔️✔️

How is GoHighLevel better than Clickfunnels 2.0?

GoHighLevel surpasses ClickFunnels 2.0 in several aspects, making it a preferred choice for many businesses:

Comprehensive Features: 

GoHighLevel offers a broader range of features beyond sales funnel creation, including CRM, email marketing, SMS marketing, social media management, appointment scheduling, and more. With GoHighLevel, businesses can handle all their marketing and customer relationships in one place, saving time and avoiding the hassle of using multiple tools.

White – Labeling Capabilities:

GoHighLevel lets you personalize the platform with your own branding, so you can offer it to your clients as if it’s your own service.This feature is particularly beneficial for agencies and consultants looking to provide a fully branded marketing solution to their clientele, enhancing professionalism and brand consistency.

Flexibility and Customization: 

GoHighLevel offers more flexibility and customization options than ClickFunnels 2.0. Thanks to advanced automation, workflow customization, and extensive integration options, users can tailor their marketing campaigns and workflows to their specific needs and target audience.


While pricing may vary depending on the subscription plan and usage, GoHighLevel offers better value for businesses than ClickFunnels 2.0. 

Overall, GoHighLevel’s comprehensive features, white-labeling capabilities, flexibility, advanced analytics, and cost-effectiveness make it a superior choice for businesses looking to streamline their marketing efforts, enhance brand presence, and drive growth in today’s competitive landscape.

GoHighLevel vs ClickFunnels Key Differences

Here’s a quick and simple summary of the main differences between GoHighLevel and ClickFunnels:

  1. Broader Feature Set: GoHighLevel (GHL) offers more features than ClickFunnels. It can replace several tools you might use, like WordPress, Calendly, MailChimp, HubSpot, and Teachable. This makes it a true all-in-one marketing solution that can handle almost everything an agency needs. On the other hand, ClickFunnels focuses mainly on creating sales funnels and often needs other tools for a complete setup.
  2. Ease of Use: ClickFunnels is easier to use. Since it has fewer features, it’s simpler to learn and navigate. GoHighLevel, with its many features, can feel overwhelming at first, and its interface is more complex.
  3. Agency and Team Features: GoHighLevel has more features for agencies and teams, such as a CRM, calendar/appointment setting app, and white-label options. ClickFunnels focuses more on small and medium businesses (SMBs) and entrepreneurs, offering the tools they typically need.
  4. Sub-Accounts: GoHighLevel allows unlimited sub-accounts on its Agency Unlimited plan, making it ideal for agencies managing multiple clients. ClickFunnels, on a similar plan, only offers 3 sub-users and doesn’t allow you to host client funnels on your account, making it less suitable for teams and agencies.

In summary, GoHighLevel is a more comprehensive tool with many features, but it can be harder to learn. ClickFunnels is simpler and easier to use but offers fewer features and flexibility than GoHighLevel.

GoHighLevel vs Clickfunnels Pricing Plan:

PlanPriceKey FeaturesFree Trial
GoHighLevel Starter$97/monthAll tools to capture more leads Nurture and close leadsOnline booking, pipelines, social calendar Website builderUnlimited contacts and usersUp to 3 sub-accounts14 days
GoHighLevel Unlimited$297/monthEverything in StarterAPI access Unlimited sub-accounts Branded desktop appCustom domainsFull control over platform look and feel14 days
ClickFunnels Basic$147/month– 1 website 20 funnels 3 users1 domain 10,000 contactsUnlimited courses, workflows, pages, products, email sequencesShareFunnels AnalyticsCF1 Maintenance Mode Plan14 days
ClickFunnels Pro$197/month1 website100 funnels5 users3 domains 25,000 contactsAll Basic features API access14 days
ClickFunnels Funnel Hacker$297/month (normally $497/month)3 websitesUnlimited funnels 15 users9 domains200,000 contactsAll Pro featuresExtra capacity14 days

Which one is the Best value for Money?

GoHighLevel offers better value for money. Here’s why:

  • More Features: GoHighLevel provides a broader range of features out of the box, including CRM, email marketing, SMS marketing, social media management, and appointment scheduling, which ClickFunnels does not include.
  • Agency-Friendly: GoHighLevel’s Unlimited Plan allows unlimited sub-accounts, making it ideal for agencies managing multiple clients. ClickFunnels restricts the number of sub-users and funnels.
  • Customization: GoHighLevel offers extensive customization and white-label options, giving you more control over your branding and client experience.

While ClickFunnels is simpler and easier to use, GoHighLevel’s extensive features and flexibility make it a more comprehensive and cost-effective solution, especially for businesses and agencies needing more than just funnel building.

Which Is Best For Agencies, ClickFunnels or Go High Level?

When selecting a platform for an agency, it’s crucial to consider which tool offers the best combination of features, flexibility, and value. Here’s a detailed comparison to help you decide between ClickFunnels and GoHighLevel.

GoHighLevel: Comprehensive and Agency-Focused

GoHighLevel is designed with agencies in mind, offering a comprehensive set of features that go beyond just building sales funnels. It includes a full CRM to manage client relationships and track interactions, along with email and SMS marketing capabilities, allowing you to run campaigns directly from the platform. Additionally, GoHighLevel offers social media management, website building, appointment scheduling, and workflow automation, which are essential for managing various aspects of your clients’ needs efficiently.

One of the standout features of GoHighLevel is its white-labeling option.The Unlimited Plan offers unlimited sub-accounts, making it easy to manage multiple client accounts under one subscription.This package also offers custom domains and a personalized desktop application, granting you complete control over the platform’s appearance and functionality.For those looking to try it out, GoHighLevel offers a 14-day free trial.

ClickFunnels: Simple and Funnel-Focused

ClickFunnels, on the other hand, is primarily focused on building sales funnels, making it simpler and easier to use, especially for those who are new to these tools.However, ClickFunnels falls short in providing the comprehensive features that agencies often need.

The Basic Plan includes one website and 20 funnels, while the Pro Plan expands to 100 funnels and includes API access. The Funnel Hacker Plan offers unlimited funnels and increased capacity for users and domains. However, even on the higher-tier plans, ClickFunnels limits the number of sub-users and does not allow hosting client funnels on your account due to its terms and conditions. This limitation makes ClickFunnels less suitable for agencies that manage multiple clients. 

Why is GoHighLevel a better choice for Agencies?

GoHighLevel is the superior choice for agencies due to its extensive feature set explicitly tailored for managing multiple clients. The platform’s CRM, email and SMS marketing, social media management, website builder, appointment scheduling, and workflow automation provide all the tools needed to run an efficient and effective agency. The white-labeling feature and the ability to create unlimited sub-accounts make GoHighLevel particularly valuable for agencies looking to present a professional and unified brand to their clients.

While ClickFunnels is an excellent tool for building sales funnels and is easier to use, it lacks the depth and breadth of features required by agencies. The limitations on sub-users and client hosting make it less practical for agencies managing multiple clients. Therefore, GoHighLevel’s comprehensive tools and agency-focused capabilities make it the better choice for agencies seeking a robust, all-in-one solution.

Top Sources for Hiring a GoHighLevel Expert

Discovering a skilled GoHighLevel expert can feel like searching for hidden treasure, but fear not! Meet Muhammad Nouman, a certified Gohighlevel expert and a seasoned professional who has assisted numerous individuals in achieving online success. Proficient in GoHighLevel, Nouman can assist you with tasks ranging from crafting customized web pages to devising effective sales strategies and conducting online courses. Moreover, Muhammad excels in:

  • Automating processes for seamless functionality
  • Strategizing sales initiatives
  • Integrating various applications
  • Leveraging Facebook for advertising campaigns
  • Providing expert advice on advertising tactics
  • Developing intelligent chatbots

You can schedule a strategy session with Muhammad Nouman to discuss your business needs and learn more about GoHighLevel.

Final Verdict

After comparing GoHighLevel and ClickFunnels, it’s clear that GoHighLevel emerges as the superior choice for agencies. While ClickFunnels excels in building sales funnels with its user-friendly interface and straightforward approach, it lacks the comprehensive feature set modern agencies need to effectively manage their diverse client needs.

GoHighLevel offers a robust, all-in-one platform that includes not just funnel building but also CRM capabilities, email and SMS marketing, social media management, website creation, and appointment scheduling. Its extensive features are designed to streamline operations, automate workflows, and provide clients a cohesive, branded experience. The ability to create unlimited sub-accounts and the option for white-labeling further enhance its value, making it ideal for agencies managing multiple clients.

In summary, GoHighLevel’s broader feature set, agency-focused tools, and flexibility make it the better choice for agencies seeking a comprehensive marketing solution. For those looking to offer more than just funnel building and wanting to manage all aspects of their client’s digital marketing needs under one roof, GoHighLevel is the clear winner.

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