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GoHighLevel vs Pipedrive – Choosing the Right CRM

Trying to decide between GoHighLevel and Pipedrive for your small business?

Both are tools that help you handle sales and customers. It’s like comparing two different kinds of phones.

We’ll show you what each does best, so you can pick the one that fits your business.

Whether you want an all-in-one solution or just something to manage your sales, we’ll help you choose.

Let’s find out which is right for you: GoHighLevel vs Pipedrive

Key Points:

  • GoHighLevel and Pipedrive are tools for handling sales and customer relations, each with distinct strengths.
  • GoHighLevel is an all-in-one platform focused on marketing and sales, while Pipedrive excels in organized customer management.
  • GoHighLevel offers features like lead generation, special pages, and communication tools, making it a powerful marketing tool.
  • Pipedrive is tailored for smooth sales processes, providing clear sales progress tracking and email integration.
  • GoHighLevel is versatile but may have a steeper learning curve, while Pipedrive is more user-friendly and cost-effective for startups.
  • In contrast to Pipedrive, which does not offer tools for creating an online presence, GoHighLevel offers a native website builder.
  • GoHighLevel handles digital products, including course creation and membership site hosting, while Pipedrive does not have these features.
  • GoHighLevel offers a comprehensive CRM suite with automation capabilities, while Pipedrive specializes in CRM functionality.
  • Both platforms offer automation, but GoHighLevel may have more extensive automation features.
  • GoHighLevel provides a wide range of third-party integrations, offering extensive customization options, whereas Pipedrive supports integrations but may have a more limited selection.
  • If you sign up for GoHighLevel through our affiliate link, you’ll receive bonuses worth $4,997. These bonuses include free GoHighLevel training, dozens of GoHighLevel snapshots that you can import to your GoHighLevel account with just a click, and one month of expert assistance, all at no additional cost.
  • If you sign up for Pipedrive through our affiliate link, you’ll get 30 days free trial.

What is GoHighLevel?

GoHighLevel is like a super smart helper for businesses. It’s an all-in-one platform that’s really good at marketing and sales. It’s made by people who really know their stuff when it comes to digital marketing.

With GoHighLevel, businesses can do lots of things to get more customers. They can make special pages on the internet, use forms and surveys, and even have a special phone system. This helps them grab the attention of potential customers.

Then, once they’ve got these potential customers, GoHighLevel helps keep in touch with them. It can send text messages, voicemails, make calls, and even use Facebook messages. This way, it’s easier to turn interested people into paying customers.

GoHighLevel also has tools to help with things like handling payments, setting up appointments, and keeping track of how well everything is going. It even has a feature that makes setting up meetings really easy.

And if you want to create a special community for your business, GoHighLevel can help with that too! It’s like a space where all your fans and customers can come together.

To maintain the reader’s interest, I have included a brief summary in the previous paragraph. However, for a more in-depth exploration, I encourage you to peruse the article entitled “What is Gohighlevel?” This comprehensive piece will provide you with a detailed understanding of the topic.

What is Pipedrive?

Pipedrive is like a super organized friend for your business. It’s a special computer program that helps you keep track of all your customers in a really easy way. You can configure it exactly how you want it to match your needs. It is intended to assist you in selling items smoothly.

One nice feature of Pipedrive is that it provides a clear view of how your sales are progressing. It’s similar to a road map that illustrates where you are in the selling process. And it reminds you to do the right things at the right time.

Plus, it works well with your email. It can link up with your contacts and show you all the important stuff about a potential customer in one place. So, it’s like having all your notes and messages about a customer in one handy spot.

The main difference between GoHighLevel and Pipedrive

Platform Type

GoHighLevel is like a versatile super helper for businesses, handling various aspects of marketing and sales. It keeps track of customers, manages leads, and assists with marketing efforts, all in one place. On the other hand, Pipedrive specializes in making the sales process smoother. It acts like a guide, helping businesses move potential customers through different stages until they make a purchase. So, while GoHighLevel covers a wide range of tasks related to marketing and sales, Pipedrive focuses specifically on improving the sales process.



Starter Plan: $97/month

Unlimited Plan: $297/month

White Label Package: $497/month


Essential Plan: $21.90/month

Advanced Plan: $24.90/month

Professional Plan: $49.90/month

Enterprise Plan: $74.90/month


GoHighLevel is a platform that offers agencies the ability to not only manage their client accounts efficiently but also provides the option to resell the software. This means agencies can use GoHighLevel to handle their clients’ accounts effectively and even offer the software to other businesses for their use.

In contrast, Pipedrive allows businesses to share certain permissions with their users, enabling different team members to access and utilize the tool. However, unlike GoHighLevel, Pipedrive does not have a feature specifically designed for reselling the software. It primarily focuses on providing businesses with a CRM tool to manage their sales pipelines and deals efficiently.

Web Presence

GoHighLevel comes with a native website and landing page builder, which means it provides users with the tools to create and design their own websites and landing pages directly within the platform. This feature is valuable for businesses looking to establish a strong online presence and effectively showcase their products or services.

In contrast, Pipedrive does not offer specific tools for building an online presence. It primarily focuses on CRM functionality, helping businesses manage their sales pipelines and deals, but does not provide the capabilities for creating websites or landing pages directly within the platform. Businesses using Pipedrive may need to rely on external resources for their online presence needs.

Digital Products

GoHighLevel provides a set of features that allow users to create, host, and deliver courses and membership sites. This means businesses can use the platform to not only develop educational content but also manage access to it, making it a valuable tool for businesses looking to offer online courses or create exclusive membership sites for their audience.

On the other hand, Pipedrive doesn’t have specific features designed for dealing with digital products. It primarily focuses on managing sales pipelines and deals, making it a powerful CRM tool for sales-related processes. However, if a business is looking to handle digital products, they might need to rely on additional tools or platforms in conjunction with Pipedrive.

CRM Functionality

GoHighLevel offers a comprehensive suite of CRM (Customer Relationship Management) features. This includes tools for lead management, which helps businesses keep track of potential customers, pipeline tracking to monitor the progress of sales deals, and contact management to efficiently handle interactions with clients and prospects. Additionally, GoHighLevel provides various other functionalities aimed at streamlining customer relations.

In contrast, Pipedrive is primarily designed to excel in CRM functionality, with a specific focus on managing sales pipelines and facilitating deals. It provides businesses with the tools and resources necessary to optimize their sales processes, ensuring that leads progress smoothly through the various stages of the sales funnel. While both platforms offer CRM capabilities, they have their own unique strengths and specializations.


GoHighLevel provides powerful automation features that can handle various tasks in marketing, sales, and communication workflows. This means it can help businesses set up automated processes to make their marketing efforts more effective, manage sales tasks more efficiently, and streamline communication with customers. Pipedrive also offers automation features, but they may not be as extensive as those in GoHighLevel. While Pipedrive can help automate certain aspects of the sales process, it may not have the same level of robustness and versatility as GoHighLevel in terms of automating a wide range of tasks across different workflows

Email Marketing

GoHighLevel comes with advanced email marketing features and automation tools right within the platform. This means businesses can use it to handle their email marketing campaigns and automate various tasks related to emails.

On the other hand, Pipedrive also allows for email marketing, but it may not have as extensive features as GoHighLevel. While it can help with email campaigns, it might not offer the same level of advanced tools and options for email marketing that GoHighLevel provides.


GoHighLevel provides businesses with a diverse array of third-party integrations, allowing them to enhance the functionality of their platform by connecting it with other software and tools. This means businesses can customize their experience and integrate specialized solutions that cater to their specific needs.

Pipedrive also supports various integrations, enabling businesses to connect their CRM system with other applications and tools. However, it may not offer as extensive a selection of integrations as GoHighLevel. While Pipedrive provides the flexibility to integrate with a range of third-party solutions, businesses may find a wider variety of options available with GoHighLevel for customizing their platform to suit their unique requirements.


For reporting, GoHighLevel stands out by providing a comprehensive suite of detailed analytics and reporting features that offer businesses in-depth insights into their operations. While Pipedrive also offers reporting tools, they may not offer the same level of depth and breadth as those available in GoHighLevel.

Customer Support

In terms of customer support, GoHighLevel goes the extra mile, providing a range of options including 24/7 Live Chat, a Knowledge Base for self-help, and Email Support for direct assistance. Pipedrive, on the other hand, offers a Knowledge Base and Email Support to cater to the needs of its users.

User Interface

When it comes to user interface, GoHighLevel excels in providing intuitive interfaces with clean layouts, making navigation user-friendly and efficient. Pipedrive, while also offering a user-friendly interface, focuses on simplicity to ensure ease of use.


GoHighLevel distinguishes itself by being highly flexible to the unique requirements of various enterprises. Pipedrive, on the other hand, is somewhat adjustable, although it may not provide the same level of versatility as GoHighLevel.

Mobile App

For those on the go, both platforms have got you covered. GoHighLevel provides a mobile app that is compatible with various devices, ensuring accessibility and convenience. Similarly, Pipedrive also offers a mobile app, allowing users to conveniently manage their sales and CRM tasks while on the move.

Free Trial

In terms of trying out the platforms, GoHighLevel extends a 14-day free trial for users to fully explore its features and capabilities. Pipedrive, on the other hand, offers a 30-day free trial period, giving users a month to test out the platform and determine if it meets their business needs.

Where is GoHighLevel better than Pipedrive?

GoHighLevel is better than Pipedrive because it offers more tools all in one place. It has features for managing customers, creating websites, and sending emails, which can save time and make things easier for businesses. Pipedrive, on the other hand, focuses mainly on keeping track of sales and deals. So, if a business wants a variety of tools in a single platform, GoHighLevel is the better choice.

Where is Pipedrive better than GoHighLevel?

Pipedrive stands out over GoHighLevel in certain areas. One of its strengths lies in its dedicated focus on managing sales pipelines and deals. Pipedrive provides a straightforward and effective approach for businesses to track and optimize their sales processes, ensuring that potential customers smoothly progress through various stages toward making a purchase. Additionally, Pipedrive offers a user-friendly interface that’s easy to navigate, making it a suitable choice for businesses seeking a simple and intuitive CRM tool. Moreover, Pipedrive’s pricing structure includes a lower entry point, which may be more budget-friendly for small businesses or those primarily looking for CRM functionalities. Overall, Pipedrive’s specialization in sales management, user-friendly interface, and potentially lower cost make it a solid choice for businesses with a primary focus on improving their sales processes.

Pros and Cons of Pipedrive

Pipedrive has a number of different advantages and disadvantages. On the plus side, it has an intuitive UI that makes it user-friendly and simple to manage. As a result, it is ideal for small and medium-sized organizations. Additionally, Pipedrive offers round-the-clock support, ensuring assistance is readily available whenever needed. It also shines in providing real-time insights into various activities within your business, offering valuable expectations. The software impressively integrates with popular mobile apps like Email and Google Calendar, allowing seamless synchronization of tasks. Moreover, Pipedrive provides valuable insights into your sales team’s performance, allowing you to identify top performers and those who may need additional support. However, it’s worth noting that Pipedrive may not be as well-suited for very large businesses, as some of its features may not fully meet their needs. It’s important to be aware that Pipedrive combines all clients by default and does not automatically separate new leads from existing contacts. Lastly, it lacks integration with other social networks, which may be a consideration for businesses heavily focused on social media engagement.

Pros and Cons of GoHighLevel

GoHighLevel presents a range of advantages and considerations to keep in mind. One of its standout features is its status as an all-in-one platform. This means users can efficiently gather leads, set up sales pipelines, and handle payments seamlessly within the same platform. Additionally, the platform offers a wealth of direct integrations, extending functionalities such as call and SMS capabilities. Another notable feature is the ability to create sub-accounts, allowing for the management of client accounts and the option to white-label subscriptions.

However, it’s important to note a potential downside. New users of GoHighLevel may experience a learning curve as they familiarize themselves with the platform’s features and functionalities. This initial investment in time and effort is a factor to consider for those just starting out with GoHighLevel.


Both GoHighLevel and Pipedrive offer valuable tools for marketing services, catering to different business needs. When it comes to user-friendliness and cost-effectiveness, Pipedrive stands out as a more accessible option, especially for new startups. Its intuitive interface makes it easy to navigate, and the pricing structure is budget-friendly. Moreover, both platforms offer a 14-day free trial, providing an opportunity for users to explore and determine which one aligns best with their business requirements. For those seeking a straightforward solution for a new venture, Pipedrive is a solid choice.

On the other hand, GoHighLevel emerges as the preferred option for businesses that have established themselves and are looking for robust features to drive growth. While it may have a steeper learning curve, its all-in-one platform offers a comprehensive suite of tools for lead management, automation, and more. This makes it a powerful resource for businesses seeking to streamline their marketing efforts and customer relations. 

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