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GoHighLevel vs Keap: Which CRM Suits Your Needs?

Are you trying to find the best software to help you with marketing your business, but you’re not sure which one to pick between GoHighLevel and Keap (formerly known as Infusionsoft)? Don’t worry, we’re here to assist you in making a smart decision. Every business wants to bring in new people, and to do that, it needs a strong marketing plan. As a business owner, you want software that can make your marketing tasks easier and effectively turn those potential customers into actual sales. Both gohighlevel and keap are powerful tools that can help you with all your marketing needs. In this article, we will compare the important features, advantages, disadvantages, pricing, and other essential details of GoHighLevel and Keap. By the end of the article, you will have all the information you need to make the correct decision between GoHighLevel vs Keap and select the software that’s right for your business. Let’s start exploring and find the CRM software that suits your needs best.

Key Points:

GoHighLevel and Infusionsoft (Now Keap) are all-in-one marketing software that can help businesses generate leads and boost sales.

Keap offers features such as marketing automation, eCommerce and payment capabilities, CRM, email marketing, and text marketing.

GoHighLevel provides features like CRM and pipeline management, detailed client dashboard, reputation management, built-in calendar, and a funnel builder.

Keap’s pricing plans include Keap Pro ($199/month), Keap Max ($289/month), and Keap Max Classic (custom).

GoHighLevel has pricing plans including Agency Starter Account ($97/month), Agency Unlimited Account ($297/month), and a White-Label Mobile App + Custom Zap Upgrade ($497).

Keap is suitable for small and medium businesses and offers user-friendly interfaces, customer support, and analytics tools.

Differences between GoHighLevel and Keap include pricing plans, white labeling options, reputation management features, and account user limits.

If you sign up for GoHighLevel through our affiliate link, you’ll receive bonuses worth $4,997. These bonuses include free GoHighLevel training, dozens of GoHighLevel snapshots that you can import to your GoHighLevel account with just a click, and one month of expert assistance, all at no additional cost.
GoHighLevel vs Keap: Key Points

What is Gohighlevel?

GoHighLevel is an all-in-one marketing and automation platform designed to streamline and optimize business operations. It provides a comprehensive suite of tools and features including customer relationship management (CRM), email and SMS marketing, funnel building, appointment scheduling, website creation, and more. GoHighLevel aims to simplify digital marketing processes by consolidating multiple functions into a single platform, allowing businesses to effectively manage and automate their marketing campaigns, track leads, engage with customers, and improve overall efficiency.

Imagine you have a business, and you want to promote it and reach more customers. GoHighLevel is like having a magic toolbox that helps you with everything related to marketing. It has different tools inside, like a customer organizer, a messaging system, a way to create attractive websites, and even a scheduler for appointments. Instead of using many different tools separately, GoHighLevel puts everything together in one place, making it easier for you to manage your marketing tasks. You can send emails and text messages to your customers, build online forms and sales funnels, and keep track of your leads all in one platform. It’s like having a personal assistant that takes care of your marketing needs, making your work more efficient and helping your business grow.

To maintain the reader’s interest, I have included a brief summary in the previous paragraph. However, for a more in-depth exploration, I encourage you to peruse the article entitled “What is Gohighlevel?” This comprehensive piece will provide you with a detailed understanding of the topic.

What is Keap (Formerly Infusionsoft)?

Keap, formerly known as Infusionsoft, is an all-in-one marketing platform that empowers businesses to generate leads, convert them into clients, and build strong customer relationships. With its comprehensive suite of features, Keap offers sales and marketing automation, customer relationship management, and e-commerce functionalities within a single tool. One of its key strengths lies in its ability to segment contacts, automate email campaigns, and track all interactions, ensuring personalized and targeted communication. Additionally, Keap’s e-commerce functionality enables businesses to manage inventory, set up shopping carts, and seamlessly handle payment methods, making the purchasing process smooth for customers. This platform has been instrumental in supporting the growth and sales retention of small and medium businesses across various industries. With its analytics tools, Keap allows users to monitor and evaluate sales performance, campaign effectiveness, and return on investment, providing valuable insights for better decision-making.

Here’s how it works in simpler terms:

Generating leads:

Keap helps businesses attract potential customers and collect their information, such as names and email addresses.

Converting leads into clients:

Once businesses have these leads, Keap helps them nurture those relationships by sending personalized and automated emails. By maintaining contact with their prospects in this manner, companies can increase the likelihood that those prospects will become paying customers.

Building customer relationships: 

Keap allows businesses to keep track of all interactions with their customers. This means they can remember important details about each customer, offer personalized experiences, and provide better customer service.

E-commerce functionalities: 

Keap also has tools to help businesses sell their products or services online. It helps manage inventory, set up online shopping carts, and handle payment methods. This makes it easier for customers to make purchases.

Analytics and insights: 

Keap provides tools to measure the performance of marketing campaigns, sales, and return on investment. This enables organizations to have a better understanding of the methods that are successful and to base their decisions on the data collected.

Overall, Keap is a comprehensive platform that simplifies marketing and sales processes, making it easier for businesses to attract customers, sell products or services, and build lasting relationships with their audience.

Features Comparison Table: Gohighlevel vs Keap

FeatureDescriptionGohighlevelKeap (formerly Infusionsoft)
Funnel BuildingCreate and manage marketing funnelsYesNo
Email MarketingSend automated emails to leads and customersYesYes
CRMManage customer data and interactionsYesYes
AutomationAutomate marketing and sales processesYesYes
E-commerceSell products or services onlineNo, but can be integrated with Shopify for Ecommerce Functionalities Yes
Landing PagesCreate and optimize landing pagesYesYes but limited, Landing page forms
AnalyticsTrack and measure marketing performanceYesYes
IntegrationConnect with third-party apps and toolsYesYes
PricingPricing plans and affordabilityStarts at $97/monthStarts at $119/month
Lead GenerationCapture and manage leadsYesYes
SMS MarketingSend text messages to leads and customersYesYes
Appointment SchedulingSchedule and manage appointments with clientsYesYes
Webinar HostingHost and manage webinarsNo, But can be integrated with WebinarKitYes
Membership SitesCreate and manage membership sitesYesYes
Affiliate ManagementManage and track affiliate marketing programsYes, Gohighlevel latest update has dedicated affiliate management dashboard for customersYes
Sales PipelineVisualize and manage sales stages and opportunitiesYesYes
Task ManagementAssign and track tasks for team membersYesYes
Social Media MarketingSchedule and publish posts on social mediaYesNo
SMS AutomationAutomate SMS messaging based on triggers and actionsYesYes, but with Pro Plan Only
Campaign ReportingMonitor and analyze the performance of marketing campaignsYesYes
White Labelling Customize and brand the platform with your own logo and brandingYesNo
GoHighlevel vs Keap: Comparison Table

Pricing: GoHighLevel vs Keap

Keap offers three pricing plans: Pro, Max, and Max Classic. The Pro plan is priced at $169 per month and includes features such as two users, support for up to 1,500 contacts, email marketing with templates, landing page creation, e-commerce and payment management, sales pipeline tracking, appointment scheduling, and more. The Max plan is priced at $249 per month and includes all the features of the Pro plan, along with support for three users, up to 2,500 contacts, promo codes and upsells for affiliate marketing, and detailed analytics on transactions and campaigns. Keap also offers a custom pricing plan called Max Classic, which can be tailored to include specific features based on your business needs. This plan includes additional features like shopping cart and order form creation.

On the other hand, Gohighlevel offers different pricing options specifically designed for digital marketing agencies. The Agency Starter Account is priced at $97 per month and includes features such as CRM and pipeline management, unlimited sales funnels, website builder, surveys and forms, email marketing, 2-way SMS marketing, booking and appointments, workflow automation, call tracking, reputation management, tracking analytics, and more. The Agency Unlimited Account is priced at $297 per month and includes all the features of the Starter Account, along with unlimited sub-accounts for managing multiple clients or businesses, and the ability to customize the platform’s look and feel with a branded desktop app. Gohighlevel also offers a White-Label Mobile App + Custom Zap Upgrade priced at $497, which includes all the features of the Unlimited Account, along with a white-labeled mobile app and additional Zapier integration requirements.

Pros and Cons: GoHighlevel vs Keap

Gohighlevel Pros:

  • User-friendly interface and easy-to-use platform
  • Comprehensive set of features for marketing automation, CRM, and sales management
  • Flexible pricing plans to suit different business needs and budgets
  • Robust integration capabilities with third-party apps and tools
  • Powerful funnel building and automation capabilities
  • Strong support for SMS marketing and communication
  • White-labeling option available for branding and customization
  • GoHighlevel free trial can be extended to 42 days.

GoHighlevel Cons:

  • E-commerce functionality is not available (though shopify can be integrated)
  • Limited options for membership site creation
  • Social media marketing features are limited
  • Pricing plans can be expensive for small businesses or solo entrepreneurs

Keap Pros:

  • All-in-one marketing platform with CRM, email marketing, and automation features
  • Advanced e-commerce functionality for selling products and managing inventory
  • Robust campaign reporting and analytics tools
  • Dedicated phone and in-app support for assistance
  • Affiliate management capabilities for marketing partnerships
  • Customizable pricing plans to fit different business needs
  • Strong customer relationship management features

Keap Cons:

  • Learning curve for beginners due to complex features and functionalities
  • Pricing plans can be higher compared to some competitors
  • Limited options for landing page creation
  • Social media marketing features are not available

Where is GoHighLevel better than Keap?

Gohighlevel offers several advantages over Keap in certain areas. Firstly, Gohighlevel provides a more user-friendly interface and intuitive platform, making it easier for users to navigate and utilize its features. Additionally, Gohighlevel offers robust SMS marketing capabilities, allowing businesses to leverage text messaging as a powerful communication channel. Moreover, Gohighlevel provides a white-labeling option, enabling businesses to customize the platform with their own branding and logo. This level of customization enhances the professional image of businesses and promotes brand consistency. Furthermore, Gohighlevel offers comprehensive funnel building and automation features, empowering businesses to create and optimize their marketing funnels with ease. These strengths position Gohighlevel as a favorable choice for businesses seeking user-friendly interface, SMS marketing capabilities, white-labeling options, and advanced funnel automation.

Where is Keap better than GoHighLevel?

Keap offers several advantages over Gohighlevel in certain areas. Firstly, Keap provides a robust e-commerce functionality, allowing businesses to sell products or services online and manage inventory effectively. Businesses that place a high priority on online sales will especially profit from this feature. Additionally, Keap offers more advanced options for membership site creation, making it an ideal choice for businesses that require a comprehensive platform to deliver exclusive content and manage membership subscriptions. Furthermore, Keap provides strong customer relationship management (CRM) features, allowing businesses to effectively manage and nurture their customer relationships. This includes features like detailed contact management, automated follow-ups, and campaign reporting and analytics. Overall, Keap’s strengths in e-commerce, membership site management, and CRM make it a superior choice for businesses that prioritize online sales, membership subscriptions, and customer relationship management.


What is the difference between Keap and Infusionsoft?

Keap and Infusionsoft are the same platform. Keap is the rebranded name of Infusionsoft, offering the same features and functionalities under a different name and branding.

Is Keap a CRM tool?

Yes, Keap is a tool for managing business relationships (CRM). It gives businesses a full CRM system to handle and organize customer data, keep track of interactions, automate follow-ups, and build relationships with customers. 

What payment methods does Keap accept?

You’ll be able to accept American Express, Visa, MasterCard, and Discover directly through the app. You can also take payments over the phone, online, in person, or via the Bluetooth card reader.

How many contacts can I have for Keap?

Customers of Keap Lite and Pro can add up to 100 custom fields to their contact records. Customers of Keap Max can add up to 150 custom fields.

Is GoHighLevel an email marketing platform?

A key part of the GoHighLevel tool is email marketing. It has all the tools you need to set up and run email programs. GoHighLevel gives you everything you need to make marketing emails, run great campaigns, and design them.

Final Verdict: GoHighLevel vs Keap

When comparing GoHighLevel and Keap, both are marketing platforms that offer a range of tools for businesses. Keap is better suited for someone starting a small business because its features are not too complicated and easy to understand. On the other hand, GoHighLevel is a more advanced and comprehensive platform with a wider range of features. It offers a robust set of tools that can cater to different marketing needs. Additionally, GoHighLevel is more cost-effective, meaning it provides better value for the price compared to Keap.

Ultimately, the choice between the two depends on your specific requirements and how sophisticated you want your marketing efforts to be. If you’re just starting out and prefer a simpler solution, Keap might be a good fit. However, if you need more advanced features and want to maximize your marketing capabilities, GoHighLevel would be the better option.

One Comment

  1. […] get a thorough comparison of GoHighLevel and Keap, I suggest reading the article titled “GoHighLevel vs Keap“. It provides detailed insights into the features, pricing, and capabilities of both […]

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