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GoHighLevel vs ActiveCampaign

GoHighLevel vs ActiveCampaign. When it comes to marketing automation platforms, ActiveCampaign and GoHighLevel stand out as powerful contenders in the industry. These platforms are designed to simplify marketing processes and enhance customer engagement. ActiveCampaign has gained popularity for its robust email marketing capabilities and advanced automation workflows, making it a preferred choice for businesses of all sizes. On the other hand, Gohighlevel positions itself as an all-in-one CRM and marketing automation solution. It offers a comprehensive set of features including funnel building, appointment scheduling, and SMS marketing. In this article, we will conduct a Feature-by-Feature comparison of ActiveCampaign and Gohighlevel, examining their key features, user-friendliness, pricing structures, and overall suitability for businesses. By the end, you will gain a clearer understanding of which is best. And which platform aligns best with your marketing needs and objectives.

What is GoHighLevel?

GoHighLevel is a comprehensive marketing automation and customer relationship management (CRM) platform. It is designed to provide businesses with a centralized hub for managing various aspects of their marketing campaigns, customer interactions, and sales processes. GoHighLevel offers a wide range of features, including lead generation, email marketing, SMS marketing, appointment scheduling, funnel building, and more. With its intuitive interface and extensive automation capabilities, GoHighLevel aims to help businesses streamline their marketing efforts, improve conversions, and enhance customer engagement.

What is ActiveCampaign?

ActiveCampaign is a robust marketing automation platform that focuses on email marketing and advanced automation workflows. It provides businesses with tools to create personalized and targeted email campaigns, automate customer journeys, and track engagement. ActiveCampaign’s features include email segmentation, dynamic content, behavioral tracking, lead scoring, and CRM integration. The platform also offers automation features beyond email, allowing businesses to create complex automation sequences based on user behavior and triggers. ActiveCampaign aims to empower businesses to optimize their email marketing efforts and deliver tailored experiences to their audiences.

Comparing GohighLevel and ActiveCampaign


Small and medium-sized organizations that want to manage their own marketing initiatives frequently choose ActiveCampaign because of its reputation as a pioneer in the fields of email marketing and marketing automation. A wide variety of features are available, such as sophisticated automation abilities, powerful email marketing tools, CRM connection, and behavioral tracking. The automation builder from ActiveCampaign is renowned for its flexibility and ease of use, enabling customers to automate different parts of their marketing campaigns.

GoHighLevel, on the other hand, bills itself as an all-inclusive CRM and marketing automation solution designed exclusively for agencies. It intends to give agencies a configurable platform so they may efficiently scale their business. The tools that GoHighLevel offers include SMS marketing, appointment scheduling, funnel building, and reputation management. Additionally, it places a focus on user-friendliness and the integration of resources onto a single platform, which streamlines the marketing procedures for agencies.

ActiveCampaign charges a flat rate of $15 per month for its basic plans, with prices rising as the number of contacts increases. The limitless price approach used by GoHighLevel, in contrast, enables users to add as many users, contacts, and sub-accounts as required for a set monthly fee.

Since ActiveCampaign has a solid reputation for email deliverability, marketing goals and objectives are successfully achieved. However, several users have pointed out that if their contact list expands, the platform’s price structure may become more expensive.

On the other hand, GoHighLevel gives agencies the benefit of white-labeling the software solution, enabling them to give clients a consistent brand experience. With the help of the platform, users can send and receive text messages, emails, Facebook messages, Instagram direct messages, Google Chats, and WhatsApp messaging, among other types of communication. In order to fully meet the demands of agencies, GoHighLevel also provides services like form and website builders, online scheduling, call monitoring, and reputation management.

Both ActiveCampaign and GoHighLevel provide email support and knowledge base resources in terms of customer service. On the other hand, GoHighLevel offers live chat, live Zoom help, concierge migrations, and a dedicated Facebook community while ActiveCampaign offers extra support channels like phone support.

The decision between ActiveCampaign and GoHighLevel ultimately comes down to the particular requirements and preferences of your company or agency. ActiveCampaign is ideal for firms looking for robust automation features because it excels at email marketing and automation. GoHighLevel, on the other hand, serves organizations seeking a comprehensive solution with tools for communication and funnel construction.

GoHighlevel vs ActiveCampaign – Side by Side Comparison

GoHighLevelActiveCampaign
Expert Rating4.99/54.78/5
PricingStarter $97/monthUnlimited $297/monthSaaS $497/month
Starter $970/year (Save $196)
Unlimited $2970/year (Save $594)
Marketing Automation + Sales CRM (plus) $93/month
Marketing Automation + Sales CRM (Professional) $386/month
What is?GoHighLevel is an all-in-one marketing platform built for online businesses and marketing agencies. It simplifies marketing processes through automation and helps with lead generation. It offers a wide range of features, including funnel building, email marketing, SMS marketing, and appointment scheduling, all within a user-friendly interface.ActiveCampaign is a versatile email marketing platform that offers advanced automation features to help businesses effectively engage with their audience and streamline their marketing campaigns. It combines email marketing, CRM, and automation tools into a comprehensive platform for businesses of all sizes.
Landing page builder
Sales funnel templates
Website hosting
Funnel builder
Snapshot Feature
Membership Sites
Complete Website Builder
Whitelabeling
In-built Calendar scheduling tool

VERDICT: Who’s the winner for GoHighLevel vs ActiveCampaign

After a thorough examination, GoHighLevel stands out as the undisputed champion in the majority of categories, providing agencies and business owners with unbeatable value. While ActiveCampaign is still a good alternative for companies looking for a marketing automation platform to improve their email marketing campaigns, GoHighLevel is the best choice due to its extensive features and customized solutions.

Additionally, you’ll have access to a worthwhile bonus package if you register for GoHighLevel using our affiliate link. This includes a full month of GoHighLevel’s professional help, extensive learning materials, and a library of pre-built snapshots that you can quickly import into your GoHighLevel account. These snapshots will make setup quicker and give you pre-made templates and workflows to get your marketing off the ground.

By taking advantage of this special offer, you’ll not only benefit from GoHighLevel’s strong skills but also from extra assistance and resources that will help you succeed as much as possible. Don’t pass up this chance to use GoHighLevel to up your marketing game and maximize the potential of your company. Join today to take advantage of a cutting-edge platform, professional advice, and in-depth training.

Read More For: Is GoHighLevel worth it?

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