Are you trying to find the right software to help market your business but feeling unsure whether to choose GoHighLevel or Keap (previously known as Infusionsoft)? You’re not alone, and we’re here to help you make the best choice. Every business needs to attract new customers, and having a solid marketing strategy is key to making that happen. As a business owner, you need a tool that can simplify your marketing efforts and help turn interested prospects into paying customers. Both GoHighLevel and Keap offer powerful features designed to support your marketing goals. In this article, we’ll break down and compare the key features, benefits, drawbacks, pricing, and other important details of each platform. By the end, you’ll have a clear understanding of which software is the better fit for your business. Let’s dive in and discover which CRM meets your needs best.
Key points:
- GoHighLevel and Infusionsoft now called Keap are all-in-one marketing software platforms designed to help businesses generate leads and increase sales
- Keap offers features including marketing automation, eCommerce and payment capabilities, CRM, email marketing, and text marketing
- GoHighLevel provides features such as CRM and pipeline management, a detailed client dashboard, reputation management, a built-in calendar, and a funnel builder
- Keap’s pricing plans include Keap Pro at 199 dollars per month, Keap Max at 289 dollars per month, and Keap Max Classic which is available with custom pricing
- GoHighLevel’s pricing plans include the Agency Starter Account at 97 dollars per month, the Agency Unlimited Account at 297 dollars per month, and the White Label Mobile App with Custom Zap Upgrade at 497 dollars per month
- Keap is best suited for small and medium-sized businesses and includes user-friendly interfaces, customer support, and analytics tools
- Key differences between GoHighLevel and Keap include pricing structures, white labeling capabilities, reputation management features, and user account limits
- Signing up for GoHighLevel through our affiliate link provides bonuses valued at $4997, which include free GoHighLevel training, several GoHighLevel snapshots that can be easily imported into your account, and one month of expert support at no extra cost
What is Gohighlevel?
GoHighLevel is an all-in-one marketing and automation platform made to help businesses run more smoothly and reach more customers. Instead of juggling different tools for email marketing, customer management, websites, and appointments, GoHighLevel brings everything together in one simple system. Whether you are trying to grow your business, stay in touch with customers, or automate your daily tasks, this platform offers the tools you need all in one place. It is designed to make digital marketing easier, especially for small businesses and agencies that want to save time and stay organized.
Think of GoHighLevel like a smart toolbox that holds everything you need to promote your business. You can send emails and text messages, create landing pages, manage appointments, build sales funnels, and keep track of all your leads without switching between different software. It is like having a virtual assistant that handles the marketing side of your business while you focus on delivering your products or services. If you want a deeper look into how it works, be sure to check out the article called “What is GoHighLevel” for more details.
Key features at a glance:
- Customer relationship management to keep track of contacts and leads
- Email and SMS tools for staying in touch with your audience
- Funnel builder to guide potential customers through your sales process
- Appointment scheduling with built-in calendar
- Website and landing page creation
- Centralized dashboard to manage everything in one place
What is Keap (Formerly Infusionsoft)?
Keap, formerly known as Infusionsoft, is a powerful all-in-one platform built to help small and mid-sized businesses grow. It brings together everything you need to manage your marketing, sales, and customer relationships in one place. Whether you’re trying to attract new leads, follow up with prospects, or sell your products online, Keap has tools to support each step of the journey. You can automate your emails, organize your contacts, track every interaction, and even manage payments and inventory from the same platform. What really makes Keap stand out is its ability to personalize your communication, making sure every customer feels seen and valued. With built-in reporting and analytics, you also get a clear view of how your efforts are performing, so you can make smart improvements over time.
Let’s break it down in everyday terms:
Bringing in leads
Keap helps you capture information from people who are interested in what you offer. You can collect names, emails, and other details using forms or landing pages.
Turning leads into customers
Once someone shows interest, Keap helps you stay in touch through automated emails. These messages can guide people through your sales process without you having to manually follow up every time.
Staying connected with customers
The platform stores every interaction, so you always know where each customer stands. This helps you offer better service, send relevant messages, and build stronger relationships.
Selling your products or services
Keap has tools to support online sales. You can create shopping carts, manage your product list, and handle payments all within the system, making the buying process simple and smooth.
Tracking results
With Keap’s reporting features, you can monitor how well your sales and marketing strategies are working. This gives you the insights you need to adjust your approach and improve your results.
In short, Keap takes the complexity out of managing your business growth. It helps you stay organized, saves time with automation, and gives you the tools to connect with your customers in a meaningful way, all from one easy-to-use platform.
Features Comparison Table: Gohighlevel vs Keap
Pricing: GoHighLevel vs Keap
Keap offers three main pricing plans: Pro, Max, and Max Classic. The Pro plan costs 169 dollars per month and is best suited for small teams. It includes two user accounts, support for up to one thousand five hundred contacts, email marketing with templates, landing page creation, ecommerce tools, payment processing, sales pipeline management, appointment scheduling, and more. The Max plan is priced at 249 dollars per month. It includes everything from the Pro plan, plus support for three users, up to two thousand five hundred contacts, tools for affiliate marketing such as promo codes and upsells, and advanced analytics to track sales and campaign performance. Keap also offers a Max Classic plan with custom pricing. This option is ideal for businesses with more complex needs and includes additional features like advanced shopping cart functions and custom order forms.
On the other hand, GoHighLevel has pricing plans tailored especially for digital marketing agencies. The Agency Starter plan costs 97 dollars per month and includes a wide range of tools such as customer relationship management, sales pipeline tracking, unlimited sales funnels, a website builder, online surveys and forms, email and text message marketing, appointment scheduling, workflow automation, call tracking, reputation management, and built-in analytics. The Agency Unlimited plan is priced at 297 dollars per month and offers everything in the Starter plan, with added support for unlimited client accounts and the ability to fully customize the platform with your own branding using a desktop version of the app. There is also a premium option available for 497 dollars per month that includes a white-labeled mobile app along with extended integration capabilities using Zapier and other tools.
Pros and Cons: GoHighlevel vs Keap
GoHighLevel Pros:
- Easy to use with a clean and user-friendly interface
- Offers a wide range of tools for marketing automation, customer management, and sales tracking
- Flexible pricing options to match different budgets and business sizes
- Can be connected with many third-party apps and tools through integrations
- Powerful tools for building sales funnels and automating workflows
- Strong support for text message marketing and communication with customers
- Allows businesses to customize the platform with their own branding through white label options
- GoHighlevel free trial can be extended to 42 days.
GoHighLevel Cons:
- Does not include built-in ecommerce features although it can be connected with platforms like Shopify
- Membership site options are basic and not ideal for more advanced online course creators
- Social media tools are limited compared to other platforms
- May feel expensive for small businesses or solo entrepreneurs who only need a few core features
Keap Pros:
- Combines customer management, email marketing, and automation into one platform
- Offers built-in ecommerce tools for selling products and managing orders and inventory
- Includes detailed reports and analytics to track campaign performance and sales results
- Provides strong customer support through phone and in-app messaging
- Has tools for affiliate tracking and marketing partnerships
- Offers flexible pricing options depending on your business needs
- Excellent tools for managing customer relationships and communication history
Keap Cons:
- Can be difficult to learn at first due to the number of advanced features
- Costs more than some other platforms, which may be a concern for small businesses
- Limited tools for building landing pages or websites
- Does not include features for posting or managing social media content
Where is GoHighLevel better than Keap?
GoHighLevel stands out in several areas when compared to Keap. One of its biggest strengths is its user-friendly interface, which makes it easy for users to navigate and take advantage of all its tools without much of a learning curve. It also offers strong support for text message marketing, giving businesses a powerful way to connect with their audience through SMS. Another key advantage is its white label option, which allows businesses to fully customize the platform with their own branding and logo. This helps maintain a professional look and feel while building brand consistency. In addition, GoHighLevel provides advanced tools for building and automating sales funnels, making it easier for businesses to attract leads and convert them into customers. With these features, GoHighLevel is a great choice for businesses that want an easy-to-use platform with powerful SMS capabilities, custom branding options, and strong marketing automation tools.
Where is Keap better than GoHighLevel?
Keap offers several key advantages over GoHighLevel in specific areas. One of its biggest strengths is its built-in ecommerce functionality, which makes it easier for businesses to sell products or services online and manage inventory in one place. This is especially helpful for businesses that rely heavily on online sales. Keap also provides more advanced tools for creating and managing membership sites, making it a great option for businesses that want to deliver exclusive content or run subscription-based services. In addition, Keap has strong customer relationship management features, including detailed contact tracking, automated follow-ups, and performance reporting. These tools help businesses stay organized and build stronger relationships with their customers. Overall, Keap is a solid choice for businesses that focus on ecommerce, membership programs, and maintaining strong customer connections.
FAQs
What is the difference between Keap and Infusionsoft?
Keap and Infusionsoft are actually the same platform. Infusionsoft was the original name, but the company rebranded it as Keap. The tools and features remain similar, just under a new name and a more modern, user-friendly design.
Is Keap a CRM tool?
Yes, Keap is a full customer relationship management tool. It helps businesses store and organize customer data, track communications, set up automated follow-ups, and build long-term relationships with clients.
What payment methods does Keap accept?
Keap allows you to accept payments from major credit cards including American Express, Visa, MasterCard, and Discover. You can take payments in various ways including over the phone, online, in person, or using a Bluetooth card reader.
How many contacts can I have in Keap?
In Keap Lite and Pro plans, you can create up to 100 custom fields for each contact. If you are using the Max plan, you can create up to 150 custom fields. These fields help store extra details about your contacts based on your specific business needs.
Is GoHighLevel an email marketing platform?
Yes, email marketing is a major feature of GoHighLevel. The platform provides everything you need to create, design, and manage email campaigns. You can build beautiful emails, automate messages, and run targeted marketing programs all in one place.
Final Verdict: GoHighLevel vs Keap
When looking at GoHighLevel and Keap, both platforms offer tools to help businesses with their marketing, customer management, and automation needs. However, they are built with different types of users in mind. Keap is often a better choice for someone who is just getting started with a small business. Its features are simple, easy to learn, and designed to help you get organized without feeling overwhelmed. You can manage contacts, send emails, track your sales process, and even sell products online, all with a clean and straightforward setup.
GoHighLevel, on the other hand, is more advanced and is usually a better fit for businesses or agencies that want to scale. It offers a wide range of tools that go beyond the basics. These include sales funnels, automation workflows, appointment scheduling, reputation management, text message marketing, and more. It’s designed to bring all your marketing tools into one platform so you do not need to juggle multiple apps or subscriptions. Despite offering more features, GoHighLevel is generally more affordable than Keap, especially if you’re managing multiple clients or need full control over branding.
In the end, choosing between the two really comes down to what you need. If you want something simple and easy to use to help get your business off the ground, Keap is a solid option. But if you are ready for more powerful features and want to run all your marketing in one place while saving money in the long run, GoHighLevel is likely the better fit.
Affiliate Disclosure: If you purchase through my link, I may earn a commission at no additional cost to you. I only recommend GoHighLevel because I trust its effectiveness in helping businesses automate and scale their sales processes.
Read more articles on I Love GoHighLevel
Be First to Comment