HubSpot Pricing Explained: How to Calculate HubSpot Plan Price?

HubSpot is a giant platform when it comes to sales and marketing platforms. They didn’t just jump on the inbound marketing trend, they created it. Over the years, their content has built an almost cult-like community (in the best way possible), and their tools are among the most powerful in the industry.

If you’ve ever glanced at HubSpot’s pricing page and felt like you needed a business degree to decode it, you’re not alone. With so many hubs, tiers, add-ons, and features, figuring out what you need (and how much it’ll cost) can feel overwhelming.

I’ll break everything down, starting with HubSpot’s free plan to Marketing Hub, the core tools most businesses are interested in. I’ll also flag a few hidden costs and limitations that don’t exactly jump off the page.

And because not everyone wants to spend a fortune on an all-in-one platform, I’ll wrap things up by showing you a smart, budget-friendly alternative that combines third-party tools to replicate HubSpot’s magic without the jaw-dropping price tag.

Let’s uncover which platform truly offers the best value for your business.

HubSpot’s Customer Platform Structure

The HubSpot Customer Platform is an all-in-one solution that bundles all of HubSpot’s hubs, Marketing, Sales, Service, Content, Operations, and Commerce into a single platform.

Following is how it is divided into Hubs and Pricing tiers:

The platform includes the following hubs:

• Marketing Hub: Tools for attracting and engaging customers through various marketing channels.
• Sales Hub: Features that help sales teams close deals more efficiently.
• Service Hub: Solutions for providing exceptional customer service and support.
• Content Hub: A content management system for creating and managing website content.
• Operations Hub: Tools for automating business processes and ensuring data consistency.
• Commerce Hub: Features that facilitate online transactions and revenue operations.

Pricing Tiers:

• Starter: From $15/month per seat ideal for small teams needing essential tools.
• Professional: From $1,170/month for 5 seats for growing businesses with more advanced needs.
• Enterprise: From $4,300/month for 7 seats made for large organizations with complex workflows.

Each plan includes a base number of marketing contacts, with options to purchase more as needed.

How to Calculate HubSpot Price?

HubSpot pays you with “hubs” and “pricing tiers” (Starter, Professional, or Enterprise) and the resources your team needs.

Here’s how to calculate your total cost effectively:

1. Hub Tier Selection:

Your cost starts with the tier of the hub you select. Higher tiers (like Professional and Enterprise) offer more advanced features but also come with higher costs and commitments.

2. Number of Paid Seats:

It’s important to understand what “core seats” and “sales/services hub seats” are

What are Core Seats?

These are users with full access to all paid features across the tools you subscribe to. The cost of each core seat is tied to your highest-tier hub.

For example, if you have an Enterprise plan for one hub, your core seat pricing reflects that level, even if other hubs are on Starter or Professional tiers.

What are Sales and Service Hub Seats?

These are additional paid seats required to access advanced capabilities within the Sales or Service Hubs for Professional and Enterprise tiers.

3. Marketing Contacts:

The Marketing Hub pricing scales based on the number of marketing contacts you manage. Additional contact blocks can increase your total monthly fee.

Things to Keep in Mind:

• Add-on Costs: HubSpot charges for additional services like increased API limits, expanded contact lists, or other advanced features. These are typically billed separately.
• One-Time Onboarding Fees: Some advanced tiers come with mandatory onboarding costs:
• Annual Commitments:
• Training & Consulting (Optional): HubSpot also offers various add-on services such as onboarding, training, and strategic consulting, which can be either one-time or recurring charges.
• Minimum Seat Requirements: For example, Professional plans often come with a minimum of 3 seats. This can significantly affect your total price even before adding contacts or extras.

Pro Tip:

When you’re finalizing your plan, always use HubSpot’s “Price Breakdown” feature on the pricing page to see exactly how your cost is structured, which includes seats, contacts, onboarding, and add-ons.

Let’s discuss “Hubs” breakdown HubSpot has from free to enterprise level:

Free Tools & Custom Bundles

For businesses just getting started, HubSpot’s free tools offer great value CRM for up to 1 million contacts, email marketing, landing pages, ticketing, live chat, and even simple payment processing. These tools provide a solid starting point for managing customer relationships.

Need something more specific? HubSpot allows you to create your bundle by selecting only the hubs you need, choosing tiers, adding team seats, and purchasing additional contacts. This flexible setup ensures you’re not paying for tools you won’t use.

HubSpot for Marketers

For marketing professionals, HubSpot provides robust features like:

• Email marketing with personalization
• Lead generation tools (forms, CTAs, landing pages)
• Marketing automation to nurture leads
• Campaign analytics, SEO tools, and
• Social media scheduling and monitoring

These features scale with your plan starter for essentials, and Professional or Enterprise for advanced capabilities.

HubSpot Marketing Hub Pricing and Features

HubSpot Marketing Hub is a powerful platform for growing businesses, providing marketing tools that help generate leads, automate campaigns, and analyze results. Let’s break down the pricing and features of the four main plans: Free, Starter, Professional, and Enterprise, so you can see which one fits your business best.

1. Marketing Hub Free Plan

Price: $0/month

User Limit: Up to 2 users

Best For: Startups and solo entrepreneurs beginning with inbound marketing.

Features:

The Free Plan offers a solid foundation to explore HubSpot’s marketing capabilities without a financial commitment. It includes:

• Email marketing (up to 2,000 sends/month) with HubSpot branding
• Forms and pop-up creation
• Live chat and simple bots
• Basic CRM tools
• Limited automation and website analysis, Content, Ops & Commerce Hubs

Limitations:

No advanced automation, basic segmentation, HubSpot branding on all assets, and limited reporting.

2. Marketing Hub Starter Plan

Price: Starts at $15/month/seat

Includes: 1,000 marketing contacts

Billing: Monthly or annual billing options are available

Best For: This plan is ideal for small teams ready to scale their lead generation efforts and move beyond basic limitations.

Features:

• Branded email campaigns with 10x send limits
• Embed forms without HubSpot branding
• Simple marketing automation (1 action per workflow)
• Landing page creation
• Email and in-app chat support Stripe payment processing (U.S. only)
• Basic ad retargeting (2 audiences)
• Cookie management and mobile-optimized emails

3. Marketing Hub Professional Plan

Price: Starts at $800/month (includes 3 users)

Additional Users: $45/month per user

Onboarding Fee: One-time $3,000

Best For: Companies running multi-channel campaigns, this plan provides robust tools for automation, personalization, and analytics.

Features:

• Up to 300 workflows and advanced form/email automation
• Dynamic email and content personalization
• A/B testing, lead scoring, campaign analytics
• SEO tools, multi-language content, and WhatsApp integration
• Social media management (50+ accounts, 10k posts/mo)
• Phone support and in-depth attribution tracking

4. Marketing Hub Enterprise Plan

Price: Custom pricing (starts around $3,600/month)

Features:

• Custom objects, SSO, and sandboxes for testing
• Advanced permissions and predictive lead scoring
• Multi-touch revenue attribution and ABM automation
• Unlimited domains, programmable automation, Salesforce integration
• Email health insights and advanced SEO tools

Best For: Large marketing teams that need maximum flexibility, deep reporting, and enterprise-level governance.

HubSpot Sales Hub Pricing and Features

HubSpot Sales Hub is a powerful CRM platform designed to simplify your sales processes, improve prospect engagement, and close more deals faster. It’s offered across multiple tiers to serve everyone, from solo professionals to large enterprise teams.

Let’s explore both categories:

1. Sales Hub Free Plan

Price: $0/month

Best For: Freelancers and solo professionals beginning with sales CRM and outreach.

This entry-level plan provides core CRM features, ideal for managing basic sales tasks without any cost.

Key Features:

• Contact, deal, and task management
• Email templates & scheduling
• Meeting scheduling links
• Basic dashboard for reporting
• Live chat with site visitors
• Payment links and quotes (with e-signature)
• Limited calling and automation features
• Gmail/Outlook integrations

Limitations: HubSpot branding, no advanced automation, limited reporting, and no customization.

2. Sales Hub Starter

Price: Starts at $15/month per seat (billed annually)

Includes: Minimum of 2 paid users

Contacts: 1,000 marketing contacts included

Best For: Small sales teams looking to manage leads and close deals with essential tools.

Key Features:

• Remove HubSpot branding from emails and meeting links
• Simple automation (e.g., auto-follow-ups)
• Conversation routing by team members
• Multiple pipelines for different sales processes
• Basic sales reporting
• E-signatures with one signature field
• Stripe payment processing
• Email and in-app chat support

3. Starter Customer Platform Plan

Price: $15/month (billed annually)

Includes: Starter-level tools from Sales, Marketing, Service, Content, and Operations Hubs.

Why It’s Valuable:

This bundle gives small teams access to a full stack of customer journey tools from lead generation to service follow-up at an unbeatable price. Great for early-stage businesses that want alignment across departments from day one.

4. Sales Hub Professional

Price: Starts at $450/month (includes 5 users)

Additional Users: $90/month each

Best For: Scaling teams ready for automation, advanced reporting, and pipeline forecasting.

Key Features:

• Sales automation: lead rotation, task sequences
• Custom dashboards and reporting tools
• Product library and custom quotes
• Up to 3,000 calling minutes/month
• Personalized video messaging tools
• Forecasting and goal tracking
• Sales playbooks
• Multi-currency support (up to 30)
• Advanced user permissions
• Dedicated support: phone, chat, email

Ideal for fast-growing teams needing performance insights, deeper automation, and structured sales processes.

5. Sales Hub Enterprise

Price: Starts at $1,500/month (includes 10 users)

Additional Users: $150/month each

Best For: Large sales operations with sophisticated data, workflow, and security needs.

Features:

• Custom objects and field-level permissions
• Predictive lead scoring
• Advanced deal health monitoring
• Conversation intelligence (call transcripts & coaching)
• Recurring revenue tracking
• Single Sign-On (SSO) & team hierarchies
• Custom CRM views and sandbox environments
• Salesforce integration (500+ field mappings)
• Revenue attribution & behavioral tracking

HubSpot Service Hub Pricing and Features

HubSpot’s Service Hub is built to help businesses deliver outstanding customer service experiences from small teams just starting to large enterprises scaling globally. Whether you’re a freelancer offering fast support or a large business managing thousands of service requests, Service Hub provides the right tools at every level.

1. Service Hub Starter Plan

Pricing: $20/month per seat (billed annually)

Best for: Freelancers, solopreneurs, startups, and small customer support teams that need a simplified support system without breaking the bank.

Key Features:

• Ticketing System: Easily assign, track, and resolve customer requests in one centralized dashboard. Great for ensuring nothing falls through the cracks.
• Live Chat: Chat with website visitors in real-time, offering instant support and improving engagement.
• Email Templates & Snippets: Save time with reusable responses for frequently asked questions, ensuring consistency and speed.
• Meeting Scheduling: Let customers book time directly with your support team, eliminating email back-and-forths.
• Reporting Dashboards: Monitor ticket volume, response times, and team performance with built-in reporting tools.
• Customer Feedback Surveys: Collect feedback through customizable surveys (like CSAT or NPS) to identify service improvement areas.

Why choose Starter? It’s a perfect first step for companies just getting serious about customer support. It simplifies service management while remaining easy to use and affordable.

2. Service Hub Enterprise Plan

Pricing: $150/month per seat (billed annually)

Onboarding Fee: $3,500 (one-time setup)

Best for: Large organizations and enterprises with complex support teams and high customer volume.

Enterprise-Level Features:

• Advanced Ticketing Workflows: Automatically assign tickets, set priorities, and create custom rules to solve large-scale support operations.
• Knowledge Base: Build a searchable help center where customers can find answers without needing to contact support.
• Custom Reporting: Create detailed reports that help leadership analyze trends, agent productivity, and service quality.
• Playbooks: Provide reps with structured guides and talking points to ensure consistency in handling different customer scenarios.
• Customer Portal: Let customers view their open and past tickets through a secure, branded portal.
• SLAs & Ticket Routing: Automatically assign tickets to the right rep based on service-level agreements and team availability.
• Team Hierarchies & Permissions: Set up multiple teams, assign roles, and control access across large organizations.

Why choose Enterprise?

It’s ideal for established companies looking to scale their customer service efficiently. The plan is built to handle complexity while enabling a personalized, responsive customer experience.

Choosing the Right Plan

• Starter Plan: Best for new or small teams that want to organize their customer support and build a professional experience from the ground up.
• Enterprise Plan: Built for large businesses that need deep customization, powerful automation, and the ability to serve thousands of customers at scale.

HubSpot Content Hub Pricing and Features

HubSpot’s Content Hub is the company’s latest standalone product offering, purpose-built for content teams and digital marketers who want to create, manage, and distribute content efficiently across channels.

1. Content Hub Starter Plan

• $20/month per seat (billed annually)
• Includes core content marketing tools
• No setup or onboarding fees
• Scalable by adding more seats and upgrading tiers as needed

Best for: Freelancers, solo content creators, small teams, and startups looking to simplify their content workflow while keeping costs low.

Features:

1. Drag-and-Drop Website Builder

With Content Hub Starter, you get access to HubSpot’s easy-to-use, drag-and-drop website builder. No coding is required.

• Create pages using pre-designed templates
• Add forms, CTAs, videos, and more
• Mobile-responsive and SEO-optimized by default
• Ideal for small business websites, personal brands, or landing pages

2. Blog Management Tools

• Create and publish blog content directly within HubSpot
• Manage tags, authors, and categories
• Optimize each blog post with built-in SEO recommendations
• Schedule and update posts with version history

3. AI-Powered Content Creation

• Use AI writing assistance to generate blog drafts, headlines, meta descriptions, and more
• Ideal for brainstorming ideas or speeding up the content creation process
• Reduces time spent on copywriting for busy teams or solo creators

4. Forms & Lead Capture

• Build and embed forms on your content pages
• Collect contact info and route leads into HubSpot CRM automatically
• Customize forms with standard fields (name, email, phone, etc.)

5. Basic SEO Tools

• Get page-level SEO suggestions (keywords, readability, meta tags)
• Optimize each piece of content for search visibility
• Built-in support for Google Search Console integration

6. CRM Integration

Content Hub isn’t just about writing it’s built to drive business results.

• All form fills and interactions are logged in HubSpot CRM
• Segment contacts based on content interactions
• Use the data to personalize future content or email outreach

7. Content Embeds & File Management

• Upload and manage PDFs, images, audio, and video files
• Embed files and videos directly into blog posts or landing pages
• Manage media in one central content library

8. Live Chat & Chatbots (Optional Add-On)

• Add live chat or automated chatbots to your website
• Route inquiries, collect leads, or answer FAQs in real time

9. Custom Branding and Domain Hosting

• Connect your custom domain
• Remove HubSpot branding from content pages
• Add your logo, fonts, and styles to maintain brand consistency

10. Support & Resources

• Access to email and in-app chat support
• Full use of HubSpot’s help center, knowledge base, and HubSpot Academy courses

Limitations

While the Content Hub Starter Plan covers essential needs, it does have some limitations:

Who Should Use Content Hub Starter?

This plan is a great fit for:

• New blogs and websites
• Freelancers and solo content marketers
• Startups building inbound lead engines
• Small marketing teams with limited tech resources
• HubSpot users who want to centralize content and CRM data

HubSpot Operations Hub Pricing and Features

The Operations Hub is HubSpot’s powerful solution for businesses looking to automate backend processes, clean data, and connect apps, ensuring that your CRM runs like a well-oiled machine.

1. Operations Hub Starter

Pricing: $20/month per seat (billed annually)

Best for: Startups, freelancers, and small teams that need to clean up and sync their customer data with other apps.

Key Features:

• Two-Way Data Sync: Keep your customer data in sync across over 100 popular tools like Mailchimp, Salesforce, Google Contacts, and more.
• Historical Sync: Import existing data from connected apps to ensure a complete record.
• Custom Field Mapping: Align your data exactly the way you want—map fields across different systems without needing to code.
• Basic Property Management: Manage custom properties and maintain clean, structured CRM records.

2. Operations Hub Professional

Pricing: $800/month (includes 1 seat)

Additional Seats: $50/month per core seat

Best for: Mid-sized teams looking to automate backend processes and manage data across complex systems.

Key Features:

• Programmable Automation: Create custom-coded workflows to handle complex use cases across your tools.
• Webhooks: Push and pull data in real-time with external platforms.
• Data Quality Automation: Standardize formatting (like capitalizing names), fix dates, and clean phone numbers automatically.
• Scheduled Workflow Triggers: Automate processes based on time or custom conditions.
• Error Handling & Retry Logic: Ensure your automation runs smoothly and catch issues in real-time.

3. Operations Hub Enterprise

Pricing: $2,000/month (includes 1 seat)

Additional Seats: $75/month per core seat

Best for: Large businesses and enterprises managing vast datasets, complex operations, and cross-departmental processes.

Features:

• Datasets: Build reusable data tables with calculations that can be accessed across reports and dashboards.
• Advanced Permissions: Control access by role, team, or data type to ensure secure operations.
• Custom Objects: Create and manage data structures beyond standard CRM fields (e.g., subscriptions, properties, inventory).
• Advanced Data Calculations: Run complex calculations and prepare data directly in HubSpot—no third-party tools needed.
• Sandbox Environments: Test automations and workflows in a safe environment before rolling them out live.

HubSpot Commerce Hub Pricing and Features

HubSpot’s Commerce Hub is designed to help businesses accept payments, manage quotes, and create a smooth buying experience, all from within HubSpot’s CRM. Whether you’re a solopreneur or a growing team, this hub integrates commerce directly into your customer journey.

Here’s a detailed look at each available plan:

1. Commerce Hub Free

Price: $0/month

Best for: Freelancers and small businesses starting to accept payments online without overhead.

Key Features:

• Payment links
• Quotes with embedded payments
• HubSpot-hosted checkout pages
• Stripe-powered processing
• Basic reporting tools
• CRM contact syncing
• Simple email invoicing

Limitations:

• HubSpot branding
• Limited customization
• Basic features only

Ideal for: Solopreneurs testing e-commerce workflows or businesses invoicing clients manually.

2. Commerce Hub Starter

Price: $15/month (billed annually)

Best for: Small businesses wanting branded, professional transactions and better reporting.

Key Features:

• Custom branding on quotes and checkout
• Automated payment reminders
• Quote approval workflows
• Tax and discount settings
• Recurring payments
• Advanced reporting dashboards
• Email support

Ideal for: Service providers and product sellers who want clean, professional payment flows with fewer follow-ups.

3. Commerce Hub Pro Plan

Price: Included in Sales or Service Hub Professional subscriptions

Best for: Businesses needing custom quoting, advanced approvals, and seamless CRM integration.

Key Features:

• Custom quote templates
• Multiple approval rules
• Product library access
• E-signature with multiple fields
• Deal-stage automation
• Smart content for quotes
• Phone and chat support

Ideal for: Sales and service teams managing complex deals and requiring dynamic, automated quote workflows.

4. Commerce Hub Enterprise

Price: Included in Sales or Service Hub Enterprise

Best for: Large sales organizations or enterprise-level quoting operations.

Key Features:

• Custom objects in quotes
• Predictive insights for deals
• Full sandbox access for testing
• Custom user roles and permissions
• Revenue tracking for recurring deals
• Multi-currency quoting
• Advanced analytics & reporting

Ideal for: Enterprises needing quoting and payment workflows, tied tightly into a scalable CRM system.

Save HubSpot Pricing with Alternative: GoHighLevel

I get it. HubSpot is a beast. But that beast comes with a hefty price tag, especially when you’re trying to scale smart, not just spend more.

That’s why I recommend pairing GoHighLevel with your CRM (or even replacing it altogether) for a powerful, budget-friendly sales and marketing automation stack that makes sense for your business.

GoHighLevel is a fully integrated sales, marketing, and client management platform designed to serve agencies, coaches, SaaS founders, and local businesses, without the bloated costs and confusing pricing tiers of platforms like HubSpot.

Get CRM With GoHighLevel for Just $97/mo

Whether you’re currently using HubSpot’s Free Tools or Sales Hub Starter plan, GoHighLevel lets you unlock premium features that HubSpot typically restricts to their $800+/mo plans for less than $100/month.

Let’s break down what you get with GoHighLevel:

• Two-way sync with your CRM: Whether you’re using HubSpot, Salesforce, or another CRM, GoHighLevel integrates seamlessly, syncing contacts, companies, deals, and activity across platforms.
• Visual workflow automation: Build lead nurture campaigns, onboarding journeys, review requests, abandoned cart flows, and more, all without writing code.
• Unlimited email and SMS marketing: Unlike HubSpot’s tight restrictions, you can send unlimited messages to your contacts at no extra cost.
• Advanced behavior-based triggers: Launch actions based on website visits, form submissions, email opens, link clicks, or even appointment bookings.
• Multi-channel communication: Email, SMS, voicemail drops, live chat, and Facebook Messenger all in one place.
• CRM pipeline + task automation: Move deals through your pipeline and assign tasks based on automation, not manual entry.
• Integrations with Stripe, Typeform, Calendly, Facebook Ads, and more.
• Custom funnels, websites, and landing pages: Built-in drag-and-drop editor to launch sales pages, thank you pages, or full websites with no need for WordPress or other builders.
• AI booking bots and automated appointment scheduling: Replace manual VA work and never miss a lead.

All of this is available with GoHighLevel Premium for $97/month, or go full agency-mode with unlimited accounts and white-label options starting at $297/month.

How To Get a GoHighLevel 97$ Subscription?

I can help you with GoHighLevel, from sign-up to full setup (or migration from HubSpot)

Whether you’re brand new to GoHighLevel or currently using HubSpot and feeling the pinch from high pricing, I’ve got you covered.

• Need help signing up and getting started?
• Already using HubSpot and want to migrate your automation, contacts, and workflows to GoHighLevel?

I can help you with both.

You might be wondering who I am.

I’m Muhammad Nouman, a Certified GoHighLevel Expert and online business mentor. I’ve helped over 1,000 clients build high-converting sales systems, automate their workflows, and facilitate their marketing, without tech overwhelm or massive budgets.

Here’s what I can do for you:

• Set up GoHighLevel to your business
• Migrate from HubSpot without losing your workflows, forms, or contacts
• Build advanced automation, email/SMS campaigns, and sales funnels
• Integrate landing pages, CRMs, calendars, and pipelines for you
• Replace expensive tools like HubSpot Pro with a smarter, leaner system

Why Choose GoHighLevel Instead of HubSpot Pro?

Instead of being forced to upgrade to HubSpot Marketing Professional ($890/mo) just to unlock automation and behavior tracking…

You can keep your HubSpot Sales Hub Starter Plan and add GoHighLevel for powerful marketing features like:

• Marketing automation
• Email/SMS marketing
• Sales funnels & landing pages
• Lead gen and follow-up workflows

All for under $117/month combined versus $8,000+/year for HubSpot Pro.

Want Help Making the Switch?

Let’s Certified GoHighLevel Expert simplify your stack and save you thousands. Book a FREE strategy call with me for clarity and a game plan.

During the call, I’ll help you:

• Map out a leaner, smarter marketing system
• Set up GoHighLevel (or migrate from HubSpot)
• Automate email & SMS follow-ups
• Replace expensive HubSpot tools with scalable, user-friendly workflows

Affiliate Disclosure:

This article contains affiliate links. If you make a purchase through these links, I may earn a small commission at no extra cost to you. Thank you for supporting my work as a GoHighLevel affiliate!

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