HubSpot Pricing Explained: How to Calculate HubSpot Plan Price?

HubSpot is a giant platform when it comes to sales and marketing platforms. They didn’t just jump on the inbound marketing trend, they created it. Over the years, their content has built an almost cult-like community (in the best way possible), and their tools are among the most powerful in the industry.

If you’ve ever glanced at HubSpot’s pricing page and felt like you needed a business degree to decode it, you’re not alone. With so many hubs, tiers, add-ons, and features, figuring out what you need (and how much it’ll cost) can feel overwhelming.

I’ll break everything down, starting with HubSpot’s free plan to Marketing Hub, the core tools most businesses are interested in. I’ll also flag a few hidden costs and limitations that don’t exactly jump off the page.

And because not everyone wants to spend a fortune on an all-in-one platform, I’ll wrap things up by showing you a smart, budget-friendly alternative that combines third-party tools to replicate HubSpot’s magic without the jaw-dropping price tag.

Let’s uncover which platform truly offers the best value for your business.

HubSpot’s Customer Platform Structure

HubSpot customer platform structure — HubSpot’s Customer Platform Structure

The HubSpot Customer Platform is an all-in-one solution that bundles all of HubSpot’s hubs, Marketing, Sales, Service, Content, Operations, and Commerce into a single platform.

Following is how it is divided into Hubs and Pricing tiers:

The platform includes the following hubs:

Marketing Hub: Tools for attracting and engaging customers through various marketing channels.
Sales Hub: Features that help sales teams close deals more efficiently.
Service Hub: Solutions for providing exceptional customer service and support.
Content Hub: A content management system for creating and managing website content.
Data Hub: Tools for automating business processes and ensuring data consistency.
Commerce Hub: Features that facilitate online transactions and revenue operations.

Pricing Tiers:

Starter: From $9/month per seat ideal for small teams needing essential tools.
Professional: From $1300/month for 6 seats for growing businesses with more advanced needs.
Enterprise: From $4,700/month for 8 seats made for large organizations with complex workflows.

Each plan includes a base number of marketing contacts, with options to purchase more as needed.

How to Calculate HubSpot Price?

HubSpot pays you with “hubs” and “pricing tiers” (Starter, Professional, or Enterprise) and the resources your team needs.

Here’s how to calculate your total cost effectively:

1. Hub Tier Selection:

Your cost starts with the tier of the hub you select. Higher tiers (like Professional and Enterprise) offer more advanced features but also come with higher costs and commitments.

2. Number of Paid Seats:

It’s important to understand what “core seats” and “sales/services hub seats” are

What are Core Seats?

These are users with full access to all paid features across the tools you subscribe to. The cost of each core seat is tied to your highest-tier hub.

For example, if you have an Enterprise plan for one hub, your core seat pricing reflects that level, even if other hubs are on Starter or Professional tiers.

What are Sales and Service Hub Seats?

These are additional paid seats required to access advanced capabilities within the Sales or Service Hubs for Professional and Enterprise tiers.

3. Marketing Contacts:

The Marketing Hub pricing scales based on the number of marketing contacts you manage. Additional contact blocks can increase your total monthly fee.

Things to Keep in Mind:

Add-on Costs: HubSpot charges for additional services like increased API limits, expanded contact lists, or other advanced features. These are typically billed separately.
One-Time Onboarding Fees: Some advanced tiers come with mandatory onboarding costs:
Annual Commitments:
Training & Consulting (Optional): HubSpot also offers various add-on services such as onboarding, training, and strategic consulting, which can be either one-time or recurring charges.
Minimum Seat Requirements: For example, Professional plans often come with a minimum of 3 seats. This can significantly affect your total price even before adding contacts or extras.

Pro Tip:

When you’re finalizing your plan, always use HubSpot’s “Price Breakdown” feature on the pricing page to see exactly how your cost is structured, which includes seats, contacts, onboarding, and add-ons.

Let’s discuss “Hubs” breakdown HubSpot has from free to enterprise level:

Free Tools & Custom Bundles

For businesses just getting started, HubSpot’s free tools offer great value CRM for up to 1 million contacts, email marketing, landing pages, ticketing, live chat, and even simple payment processing. These tools provide a solid starting point for managing customer relationships.

Need something more specific? HubSpot allows you to create your bundle by selecting only the hubs you need, choosing tiers, adding team seats, and purchasing additional contacts. This flexible setup ensures you’re not paying for tools you won’t use.

HubSpot for Marketers

For marketing professionals, HubSpot provides robust features like:

Email marketing with personalization
Lead generation tools (forms, CTAs, landing pages)
Marketing automation to nurture leads
Campaign analytics, SEO tools, and
Social media scheduling and monitoring

These features scale with your plan starter for essentials, and Professional or Enterprise for advanced capabilities.

HubSpot Marketing Hub Pricing and Features

HubSpot Marketing Hub is a powerful platform for growing businesses, providing marketing tools that help generate leads, automate campaigns, and analyze results. Let’s break down the pricing and features of the four main plans: Free, Starter, Professional, and Enterprise, so you can see which one fits your business best.

1. Marketing Hub Free Plan

Price: $0/month

User Limit: Up to 2 users

Best For: Startups and solo entrepreneurs beginning with inbound marketing.

Features:

The Free Plan offers a solid foundation to explore HubSpot’s marketing capabilities without a financial commitment. It includes:

Email marketing (up to 2,000 sends/month) with HubSpot branding
Forms and pop-up creation
Live chat and simple bots
Basic CRM tools
Limited automation and website analysis, Content, Ops & Commerce Hubs

Limitations:

No advanced automation, basic segmentation, HubSpot branding on all assets, and limited reporting.

2. Marketing Hub Starter Plan

Price: Starts at $9/month/seat

Includes: 1,000 marketing contacts

Billing: Monthly or annual billing options are available

Best For: This plan is ideal for small teams ready to scale their lead generation efforts and move beyond basic limitations.

Features:

Branded email campaigns with 10x send limits
Embed forms without HubSpot branding
Simple marketing automation (1 action per workflow)
Landing page creation
Email and in-app chat support Stripe payment processing (U.S. only)
Basic ad retargeting (2 audiences)
Cookie management and mobile-optimized emails

3. Marketing Hub Professional Plan

Price: Starts at $800/month (includes 3 users)

Additional Users: $45/month per user

Onboarding Fee: One-time $3,000

Best For: Companies running multi-channel campaigns, this plan provides robust tools for automation, personalization, and analytics.

Features:

Up to 300 workflows and advanced form/email automation
Dynamic email and content personalization
A/B testing, lead scoring, campaign analytics
SEO tools, multi-language content, and WhatsApp integration
Social media management (50+ accounts, 10k posts/mo)
Phone support and in-depth attribution tracking

4. Marketing Hub Enterprise Plan

Price: Custom pricing (starts around $3,600/month)

Features:

Custom objects, SSO, and sandboxes for testing
Advanced permissions and predictive lead scoring
Multi-touch revenue attribution and ABM automation
Unlimited domains, programmable automation, Salesforce integration
Email health insights and advanced SEO tools

Best For: Large marketing teams that need maximum flexibility, deep reporting, and enterprise-level governance.

HubSpot Sales Hub Pricing and Features

HubSpot Sales Hub is a powerful CRM platform designed to simplify your sales processes, improve prospect engagement, and close more deals faster. It’s offered across multiple tiers to serve everyone, from solo professionals to large enterprise teams.

Let’s explore both categories:

1. Sales Hub Free Plan

Price: $0/month

Best For: Freelancers and solo professionals beginning with sales CRM and outreach.

This entry-level plan provides core CRM features, ideal for managing basic sales tasks without any cost.

Key Features:

Contact, deal, and task management
Email templates & scheduling
Meeting scheduling links
Basic dashboard for reporting
Live chat with site visitors
Payment links and quotes (with e-signature)
Limited calling and automation features
Gmail/Outlook integrations

Limitations: HubSpot branding, no advanced automation, limited reporting, and no customization.

2. Sales Hub Starter

Price: Starts at $15/month per seat (billed annually)

Includes: Minimum of 2 paid users

Best For: Small sales teams looking to manage leads and close deals with essential tools.

Key Features:

Remove HubSpot branding from emails and meeting links
Simple automation (e.g., auto-follow-ups)
Conversation routing by team members
Multiple pipelines for different sales processes
Basic sales reporting
E-signatures with one signature field
Stripe payment processing
Email and in-app chat support

3. Starter Customer Platform Plan

Price: $9/month (billed annually)

Includes: Starter-level tools from Sales, Marketing, Service, Content, and Operations Hubs.

Why It’s Valuable:

This bundle gives small teams access to a full stack of customer journey tools from lead generation to service follow-up at an unbeatable price. Great for early-stage businesses that want alignment across departments from day one.

4. Sales Hub Professional

Price: Starts at $90/month per seat

Best For: Scaling teams ready for automation, advanced reporting, and pipeline forecasting.

Key Features:

Sales automation: lead rotation, task sequences
Custom dashboards and reporting tools
Product library and custom quotes
Up to 3,000 calling minutes/month
Personalized video messaging tools
Forecasting and goal tracking
Sales playbooks
Multi-currency support (up to 30)
Advanced user permissions
Dedicated support: phone, chat, email

Ideal for fast-growing teams needing performance insights, deeper automation, and structured sales processes.

5. Sales Hub Enterprise

Price: Starts at $150/month per seat

Best For: Large sales operations with sophisticated data, workflow, and security needs.

Features:

Custom objects and field-level permissions
Predictive lead scoring
Advanced deal health monitoring
Conversation intelligence (call transcripts & coaching)
Recurring revenue tracking
Single Sign-On (SSO) & team hierarchies
Custom CRM views and sandbox environments
Salesforce integration (500+ field mappings)
Revenue attribution & behavioral tracking

HubSpot Service Hub Pricing and Features

HubSpot’s Service Hub is built to help businesses deliver outstanding customer service experiences from small teams just starting to large enterprises scaling globally. Whether you’re a freelancer offering fast support or a large business managing thousands of service requests, Service Hub provides the right tools at every level.

1. Service Hub Starter Plan

Pricing: $9/month per seat (billed annually)

Best for: Freelancers, solopreneurs, startups, and small customer support teams that need a simplified support system without breaking the bank.

Key Features:

Ticketing System: Easily assign, track, and resolve customer requests in one centralized dashboard. Great for ensuring nothing falls through the cracks.
Live Chat: Chat with website visitors in real-time, offering instant support and improving engagement.
Email Templates & Snippets: Save time with reusable responses for frequently asked questions, ensuring consistency and speed.
Meeting Scheduling: Let customers book time directly with your support team, eliminating email back-and-forths.
Reporting Dashboards: Monitor ticket volume, response times, and team performance with built-in reporting tools.
Customer Feedback Surveys: Collect feedback through customizable surveys (like CSAT or NPS) to identify service improvement areas.

Why choose Starter? It’s a perfect first step for companies just getting serious about customer support. It simplifies service management while remaining easy to use and affordable.

2. Service Hub Enterprise Plan

Pricing: $90/month per seat (billed annually)

Onboarding Fee: $1,500 (one-time setup)
Best for: Growing companies needing to step up their service efforts due to large influxes of new customers

Key Features:

Advanced Ticketing Workflows: Automatically assign tickets, set priorities, and create custom rules to solve large-scale support operations.
Knowledge Base: Build a searchable help center where customers can find answers without needing to contact support.
Custom Reporting: Create detailed reports that help leadership analyze trends, agent productivity, and service quality.
Playbooks: Provide reps with structured guides and talking points to ensure consistency in handling different customer scenarios.
Customer Portal: Let customers view their open and past tickets through a secure, branded portal.

3. Service Hub Enterprise Plan

Pricing: $150/month per seat (billed annually)

Onboarding Fee: $3,500 (one-time setup)

Best for: Large organizations and enterprises with complex support teams and high customer volume.

Enterprise-Level Features:

Team Hierarchies & Permissions: Set up multiple teams, assign roles, and control access across large organizations.
Skill-Based Routing: Set up skill-based ticket routing workflows to ensure each particular case is handled by the appropriate agent.
Interactive Voice Response: Create IVR systems to reduce call wait times and automate call management.
Customer Journey Analytics: Measure all customer service interactions: from how users interact with self-serve resources, to live agent interactions, and more.
SLAs & Ticket Routing: Automatically assign tickets to the right rep based on service-level agreements and team availability.

Why choose Enterprise?

It’s ideal for established companies looking to scale their customer service efficiently. The plan is built to handle complexity while enabling a personalized, responsive customer experience.

Choosing the Right Plan

Starter Plan: Best for new or small teams that want to organize their customer support and build a professional experience from the ground up.
Professional Plan: Ideal for growing needing to step up their service efforts.
Enterprise Plan: Built for large businesses that need deep customization, powerful automation, and the ability to serve thousands of customers at scale.

HubSpot Content Hub Pricing and Features

HubSpot’s Content Hub is the company’s latest standalone product offering, purpose-built for content teams and digital marketers who want to create, manage, and distribute content efficiently across channels.

1. Content Hub Starter Plan

$9/month per seat (billed annually)

Best for: Freelancers, solo content creators, small teams, and startups looking to simplify their content workflow while keeping costs low.

Key Features:

Drag-and-drop Website Builder: Set up complete websites or landing pages through a drag-and-drop editor and an ample selection of use-case-specific templates.
Basic SEO Tools: Get basic AI SEO recommendations regarding meta titles and descriptions, as well as loading speed optimization.
HubSpot Payments: Use HubSpot’s payment system to process payments in case you run an online store.
AI Image Generator: Automatically generate visuals to accompany your blog posts.

2. Content Hub Professional Plan

Pricing: $450/month with 3 core seats (billed annually)

Additional seats: $45/month per seat (billed annually)

Best for: Medium-sized companies looking to create content across multiple formats, including podcasts and videos.

Key Features:

SEO Analytics: Monitor site traffic, organic listing positions, clicks, impressions, and more.
A/B Testing: Run A/B tests on web and landing pages to identify the most effective variants conversion-wise.
Video Creation: Create, edit, and publish videos directly within the platform.
Content Remix: Automatically repurpose content across multiple formats and networks.

3. Content Hub Enterprise

Pricing: $1,500/month with 5 core seats (billed annually)

Additional seats: $75/month per seat

Best for: Large-scale companies looking to make content a central part of their marketing efforts.

Key features:

Content Approvals: Give or request approvals before any type of content goes live
Content Partitioning: Set up granular user permissions across blog posts, emails, CTAs, and so on.
Multisites: Connect up to 9 root domains under your core domain.
CTAs: Set up CTAs with custom targeting by country, device, referral link, and so on.

Choosing the Right Plan

Starter Plan: Freelancers, solo content creators, small teams, and startups looking to simplify their content workflow while keeping costs low.
Professional Plan: Medium-sized companies looking to create content across multiple formats, including podcasts and videos.
Enterprise Plan: Large-scale companies looking to make content a central part of their marketing efforts.

HubSpot Data Hub Pricing and Features

The Data Hub is HubSpot’s powerful solution for businesses looking to automate backend processes, clean data, and connect apps, ensuring that your CRM runs like a well-oiled machine.

1. Data Hub Starter

Pricing: $20/month per seat (billed annually)

Best for: Startups, freelancers, and small teams that need to clean up and sync their customer data with other apps.

Key Features:

Two-Way Data Sync: Keep your customer data in sync across over 100 popular tools like Mailchimp, Salesforce, Google Contacts, and more.
Historical Sync: Import existing data from connected apps to ensure a complete record.
Custom Field Mapping: Align your data exactly the way you want—map fields across different systems without needing to code.
Basic Property Management: Manage custom properties and maintain clean, structured CRM records.

2. Data Hub Professional

Pricing: $800/month (includes 1 seat)

Additional Seats: $50/month per core seat

Best for: Mid-sized teams looking to automate backend processes and manage data across complex systems.

Key Features:

Programmable Automation: Create custom-coded workflows to handle complex use cases across your tools.
Webhooks: Push and pull data in real-time with external platforms.
Data Quality Automation: Standardize formatting (like capitalizing names), fix dates, and clean phone numbers automatically.
Scheduled Workflow Triggers: Automate processes based on time or custom conditions.
Error Handling & Retry Logic: Ensure your automation runs smoothly and catch issues in real-time.

3. Data Hub Enterprise

Pricing: $2,000/month (includes 1 seat)

Additional Seats: $75/month per core seat

Best for: Large businesses and enterprises managing vast datasets, complex operations, and cross-departmental processes.

Features:

Datasets: Build reusable data tables with calculations that can be accessed across reports and dashboards.
Advanced Permissions: Control access by role, team, or data type to ensure secure operations.
Custom Objects: Create and manage data structures beyond standard CRM fields (e.g., subscriptions, properties, inventory).
Advanced Data Calculations: Run complex calculations and prepare data directly in HubSpot—no third-party tools needed.
Sandbox Environments: Test automations and workflows in a safe environment before rolling them out live.

HubSpot Commerce Hub Pricing and Features

HubSpot’s Commerce Hub is designed to help businesses accept payments, manage quotes, and create a smooth buying experience, all from within HubSpot’s CRM. Whether you’re a solopreneur or a growing team, this hub integrates commerce directly into your customer journey.

Here’s a detailed look at each available plan:

1. Commerce Hub Professional Plan

Price: $85/month per seat (billed annually)

Best for: Businesses needing custom quoting, advanced approvals, and seamless CRM integration.

Key Features:

Custom quote templates
Multiple approval rules
Product library access
E-signature with multiple fields
Deal-stage automation
Smart content for quotes
Phone and chat support

Ideal for: Sales and service teams managing complex deals and requiring dynamic, automated quote workflows.

2. Commerce Hub Enterprise

Price: $140/month per seat (billed annually)

Best for: Large sales organizations or enterprise-level quoting operations.

Key Features:

Custom objects in quotes
Predictive insights for deals
Full sandbox access for testing
Custom user roles and permissions
Revenue tracking for recurring deals
Multi-currency quoting
Advanced analytics & reporting

Ideal for: Enterprises needing quoting and payment workflows, tied tightly into a scalable CRM system.

3. Commerce Hub Pro Plan

Price: Included in Sales or Service Hub Professional subscriptions

Best for: Businesses needing custom quoting, advanced approvals, and seamless CRM integration.

Key Features:

Custom quote templates
Multiple approval rules
Product library access
E-signature with multiple fields
Deal-stage automation
Smart content for quotes
Phone and chat support

Ideal for: Sales and service teams managing complex deals and requiring dynamic, automated quote workflows.

4. Commerce Hub Enterprise

Price: Included in Sales or Service Hub Enterprise

Best for: Large sales organizations or enterprise-level quoting operations.

Key Features:

Custom objects in quotes
Predictive insights for deals
Full sandbox access for testing
Custom user roles and permissions
Revenue tracking for recurring deals
Multi-currency quoting
Advanced analytics & reporting

Ideal for: Enterprises needing quoting and payment workflows, tied tightly into a scalable CRM system.

Save HubSpot Pricing with Alternative: GoHighLevel

I get it. HubSpot is a beast. But that beast comes with a hefty price tag, especially when you’re trying to scale smart, not just spend more.

That’s why I recommend pairing GoHighLevel with your CRM (or even replacing it altogether) for a powerful, budget-friendly sales and marketing automation stack that makes sense for your business.

GoHighLevel is a fully integrated sales, marketing, and client management platform designed to serve agencies, coaches, SaaS founders, and local businesses, without the bloated costs and confusing pricing tiers of platforms like HubSpot.

Get CRM With GoHighLevel for Just $97/mo

Whether you’re currently using HubSpot’s Free Tools or Sales Hub Starter plan, GoHighLevel lets you unlock premium features that HubSpot typically restricts to their $800+/mo plans for less than $100/month.

Let’s break down what you get with GoHighLevel:

Two-way sync with your CRM: Whether you’re using HubSpot, Salesforce, or another CRM, GoHighLevel integrates seamlessly, syncing contacts, companies, deals, and activity across platforms.
Visual workflow automation: Build lead nurture campaigns, onboarding journeys, review requests, abandoned cart flows, and more, all without writing code.
Unlimited email and SMS marketing: Unlike HubSpot’s tight restrictions, you can send unlimited messages to your contacts at no extra cost.
Advanced behavior-based triggers: Launch actions based on website visits, form submissions, email opens, link clicks, or even appointment bookings.
Multi-channel communication: Email, SMS, voicemail drops, live chat, and Facebook Messenger all in one place.
CRM pipeline + task automation: Move deals through your pipeline and assign tasks based on automation, not manual entry.
Integrations with Stripe, Typeform, Calendly, Facebook Ads, and more.
Custom funnels, websites, and landing pages: Built-in drag-and-drop editor to launch sales pages, thank you pages, or full websites with no need for WordPress or other builders.
AI booking bots and automated appointment scheduling: Replace manual VA work and never miss a lead.

All of this is available with GoHighLevel Premium for $97/month, or go full agency-mode with unlimited accounts and white-label options starting at $297/month.

How To Get a GoHighLevel 97$ Subscription?

I can help you with GoHighLevel, from sign-up to full setup (or migration from HubSpot)

Whether you’re brand new to GoHighLevel or currently using HubSpot and feeling the pinch from high pricing, I’ve got you covered.

Need help signing up and getting started?
Already using HubSpot and want to migrate your automation, contacts, and workflows to GoHighLevel?

I can help you with both.

You might be wondering who I am.

I’m Muhammad Nouman, a Certified GoHighLevel Expert and online business mentor. I’ve helped over 1,000 clients build high-converting sales systems, automate their workflows, and facilitate their marketing, without tech overwhelm or massive budgets.

Here’s what I can do for you:

Set up GoHighLevel to your business
Migrate from HubSpot without losing your workflows, forms, or contacts
Build advanced automation, email/SMS campaigns, and sales funnels
Integrate landing pages, CRMs, calendars, and pipelines for you
Replace expensive tools like HubSpot Pro with a smarter, leaner system

Why Choose GoHighLevel Instead of HubSpot Pro?

Instead of being forced to upgrade to HubSpot Marketing Professional ($890/mo) just to unlock automation and behavior tracking…

You can keep your HubSpot Sales Hub Starter Plan and add GoHighLevel for powerful marketing features like:

Marketing automation
Email/SMS marketing
Sales funnels & landing pages
Lead gen and follow-up workflows

All for under $117/month combined versus $8,000+/year for HubSpot Pro.

Want Help Making the Switch?

Let’s Certified GoHighLevel Expert simplify your stack and save you thousands. Book a FREE strategy call with me for clarity and a game plan.

During the call, I’ll help you:

Map out a leaner, smarter marketing system
Set up GoHighLevel (or migrate from HubSpot)
Automate email & SMS follow-ups
Replace expensive HubSpot tools with scalable, user-friendly workflows

Affiliate Disclosure:

This article contains affiliate links. If you make a purchase through these links, I may earn a small commission at no extra cost to you. Thank you for supporting my work as a GoHighLevel affiliate!

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