If you’re researching email marketing software, one of the first questions you’ll probably ask is “How much is ConvertKit per month?” The answer depends on two main factors: the plan you choose and the number of subscribers on your email list.

ConvertKit, now officially rebranded as Kit, has become one of the most popular email marketing platforms for creators, coaches, consultants, bloggers, YouTubers, authors, and online businesses. Unlike many traditional email marketing tools that focus on large enterprises, Kit is built around helping creators grow an audience, nurture relationships, and generate revenue through email.

TL;DR 1. Kit (formerly ConvertKit) offers three plans: Newsletter (Free), Creator (starting at $39/month), and Creator Pro (starting at $79/month), with pricing increasing as your subscriber list grows. 2. The free plan supports up to 10,000 subscribers, making it one of the most generous options for creators who are just starting with email marketing. 3. The Creator plan is the best value for most businesses, unlocking unlimited automations, integrations, API access, and advanced email marketing features. 4. Creator Pro is ideal for larger businesses that need advanced analytics, A/B testing, referral programs, Facebook Ads integration, and unlimited team members. 5. Choosing annual billing saves around 16%, giving you the equivalent of two months free compared to paying monthly. 6. Compared to competitors like MailerLite, Beehiiv, Brevo, GetResponse, and Substack, Kit stands out for its creator-focused features, intuitive automation, and audience monetization tools. 7. Need help choosing the right Kit plan or migrating your email marketing system? Book a strategy call with Muhammad Nouman, a Marketing Automation Expert, for personalized guidance, and sign up for Kit using my affiliate link to support this content.

Kit Pricing Plans Explained

One reason Kit has gained such a loyal following is its transparent pricing. There are no charges based on how many emails you send each month, and you won’t pay for duplicate contacts. Instead, your monthly cost increases as your subscriber list grows, making it easier to predict expenses as your business scales.

Whether you’re launching your first newsletter or managing an audience of hundreds of thousands of subscribers, Kit offers a pricing plan designed to support your stage of growth. It also includes a generous free plan, making it possible to start building your email list without any upfront investment.

In this guide, we’ll break down every Kit pricing plan, explain what features are included, compare monthly and annual billing, show how pricing changes as your subscriber count grows, and help you decide which plan offers the best value for your business.

By the end of this article, you’ll know exactly how much ConvertKit costs each month and whether it’s the right email marketing platform for your needs.

Quick Answer

If you’re looking for a quick answer, here’s the current monthly pricing for Kit (formerly ConvertKit):

Plan	Monthly Price	Best For
Newsletter (Free)	$0/month	Beginners and new creators
Creator	Starts at $39/month	Growing creators and businesses
Creator Pro	Starts at $79/month	Established businesses needing advanced reporting and growth tools

Your exact monthly price depends on how many subscribers you have. As your audience grows, your subscription automatically moves to the appropriate pricing tier. The good news is that every paid plan includes unlimited email sends, and Kit doesn’t charge for duplicate subscribers.

If you’re just starting your email marketing journey, the free plan is one of the most generous available today. Once your business begins growing and you need advanced automation, integrations, and multiple email sequences, upgrading to the Creator plan is usually the best investment.

Kit Pricing at a Glance

The table below gives a quick overview of Kit’s monthly pricing across some of the most common subscriber levels.

Subscribers	Newsletter (Free)	Creator	Creator Pro
Up to 10,000*	Free	—	—
1,000	Free	$39/month	$79/month
3,000	Free	$59/month	$99/month
5,000	Free	$89/month	$139/month
10,000	Free	$139/month	$189/month
25,000	—	$199/month	$279/month
55,000	—	$379/month	$519/month
105,000	—	$679/month	$879/month

The free plan supports up to 10,000 subscribers but has feature limitations compared to the paid plans.

If you choose annual billing, Kit gives you approximately two months free, reducing your overall cost by about 16% compared to paying month to month.

What Determines Your Monthly Cost?

Unlike some email marketing platforms that charge based on the number of emails you send, Kit uses a much simpler pricing model.

Your monthly subscription depends on:

• The plan you select
• The number of active subscribers in your account

This means you can send as many newsletters, broadcasts, and automated emails as you want without worrying about additional email sending fees.

As your audience grows, Kit automatically upgrades you to the next subscriber tier. There are no surprise overage charges, hidden feature fees, or penalties for sending more emails.

For creators and online businesses that publish regular newsletters, this predictable pricing model makes budgeting much easier.

Is Kit Expensive?

Compared to budget email marketing platforms like MailerLite or Brevo, Kit isn’t the cheapest option.

However, comparing prices alone doesn’t tell the whole story.

Kit was designed specifically for creators who want to grow an audience and generate revenue through email marketing. Features like visual automation, subscriber tagging, paid newsletters, digital product sales, landing pages, creator recommendations, and audience segmentation are built directly into the platform.

For many businesses, these built-in tools eliminate the need for multiple third-party applications, making Kit more affordable than it initially appears.

Instead of paying separately for automation software, landing page builders, digital product platforms, and newsletter tools, many creators can manage everything from a single dashboard.

If your business depends on email marketing to generate leads or sales, Kit’s pricing often represents excellent long-term value.

Call to Action

If you’re ready to build your email list with Kit, you can support my work by signing up through my affiliate link. You’ll pay the same price while helping support the creation of in-depth guides like this one.

If you’re unsure which Kit plan is right for your business or need help migrating from another email marketing platform, book a strategy call with Muhammad Nouman. As a Marketing Automation Expert, I help businesses choose the right tools, migrate subscribers, build automation workflows, and create email marketing systems that drive measurable growth.

Kit (ConvertKit) Free Plan

One of the biggest reasons Kit has become so popular among creators is its generous free plan. Unlike many email marketing platforms that severely limit free users, Kit allows you to start building an audience without paying a monthly subscription. This makes it an excellent choice for bloggers, YouTubers, coaches, consultants, freelancers, authors, and anyone launching an online business.

The Newsletter (Free) plan costs $0 per month and supports up to 10,000 subscribers, making it one of the most generous free plans available for creator-focused email marketing platforms. Even though it is free, you can still send unlimited email broadcasts, create unlimited landing pages, and build unlimited signup forms to grow your audience.

Instead of restricting the number of emails you can send, Kit focuses on helping new creators build momentum before they need to upgrade. Whether you’re sending a weekly newsletter, promoting new content, or delivering lead magnets, you don’t have to worry about hitting monthly email limits.

What Is Included in the Free Plan?

The free plan includes many of the core tools you’ll need to begin growing an email list.

Some of the key features include:

• Up to 10,000 subscribers
• Unlimited email broadcasts
• Unlimited landing pages
• Unlimited signup forms
• Subscriber tagging
• Basic audience segmentation
• Basic reporting and analytics
• Ability to sell digital products
• Support for paid newsletters
• One visual automation
• One email sequence

These features allow new creators to build an email marketing system without investing in expensive software from day one. You can collect subscribers through landing pages, automatically deliver lead magnets, and begin building relationships with your audience immediately.

What Are the Limitations?

Although the free plan is impressive, it isn’t designed for businesses with advanced marketing needs.

For example, you’re limited to one visual automation workflow and one email sequence. If you want to create multiple lead magnets, customer onboarding flows, webinar follow-ups, abandoned cart sequences, or complex customer journeys, you’ll quickly outgrow the free plan.

The free plan also includes Kit branding on certain assets and doesn’t provide the full range of integrations available to paid users. Advanced reporting, priority support, and more sophisticated automation features are also reserved for higher-tier plans.

For someone who is simply testing email marketing or building their first audience, these limitations are rarely a problem. However, businesses relying heavily on automation will eventually need to upgrade.

Who Should Choose the Free Plan?

The Newsletter plan is ideal for:

• Bloggers starting their first email list
• Coaches building a personal brand
• YouTubers growing a newsletter
• Freelancers collecting leads
• Authors building an audience before launching a book
• Podcasters growing subscribers
• Students learning email marketing
• Small businesses that don’t yet need advanced automation

If you’re still validating your business idea or growing your first few thousand subscribers, there’s very little reason to pay immediately. The free plan gives you enough functionality to build a strong foundation before investing in premium features.

Creator Plan

Once your audience begins growing, or you want to build more sophisticated marketing automation, the Creator plan becomes the natural next step.

Pricing starts at $39 per month for 1,000 subscribers, with the monthly cost increasing as your subscriber list grows.

Some common pricing tiers include:

Subscribers	Creator Price
1,000	$39/month
3,000	$59/month
5,000	$89/month
10,000	$139/month
25,000	$199/month

If you choose annual billing, you’ll save approximately 16%, effectively receiving two months free each year.

What Do You Get With the Creator Plan?

The Creator plan unlocks the features that most businesses need to build a professional email marketing system.

Everything included in the free plan remains available, along with several significant upgrades.

Some of the biggest additions include:

• Unlimited visual automations
• Unlimited email sequences
• 100+ integrations
• API access
• Two user accounts
• Remove Kit branding
• Creator Recommendations Network
• RSS-to-email campaigns
• Polls inside emails
• Free migration assistance (for qualifying accounts)
• Email and live chat support

These additional features make a substantial difference once your business starts generating regular leads and sales.

Instead of manually moving subscribers between campaigns, you can build complete customer journeys that automatically respond to subscriber behavior. Someone downloading a lead magnet can receive a welcome sequence, educational content, product recommendations, and onboarding emails without any manual intervention.

For businesses selling coaching, consulting, online courses, memberships, templates, or digital downloads, this level of automation can save dozens of hours every month while improving customer experience.

Free Migration for Growing Businesses

One valuable benefit that’s often overlooked is Kit’s migration service.

If you’re moving from another email marketing platform and have more than 5,000 subscribers, Kit’s team can migrate many of your existing assets, including subscribers, tags, forms, and automations, helping reduce the complexity of switching platforms.

This can save businesses significant time while minimizing the risk of data loss during migration.

Who Should Choose the Creator Plan?

The Creator plan is the best choice for:

• Full-time content creators
• Business coaches
• Consultants
• Marketing agencies
• Course creators
• Membership businesses
• Authors
• Personal brands
• Service-based businesses
• Growing ecommerce brands using email marketing

For most businesses, this is the pricing tier that offers the best balance between affordability and functionality. It includes virtually everything needed to build a scalable email marketing system without paying for enterprise-level features that many businesses will never use.

If you’re serious about growing your audience, nurturing leads, and increasing revenue through email marketing, the Creator plan is where Kit truly begins to demonstrate its value.

Creator Pro Plan

For businesses that rely heavily on email marketing, audience growth, and data-driven decision-making, Creator Pro is Kit’s most powerful subscription. It includes every feature available in the Creator plan while adding advanced analytics, audience growth tools, deeper reporting, and collaboration features designed for established creators and larger teams.

The Creator Pro plan starts at $79 per month for 1,000 subscribers. Like the Creator plan, pricing increases as your subscriber list grows.

Here’s what you can expect to pay at some of the most common subscriber levels:

Subscribers	Creator Pro Price
1,000	$79/month
3,000	$99/month
5,000	$139/month
10,000	$189/month
25,000	$279/month

Choosing annual billing reduces the overall cost by approximately 16%, giving you the equivalent of two months free each year.

What Does Creator Pro Include?

Creator Pro builds on everything included in the Creator plan while adding several advanced features designed to help businesses optimize performance and scale more efficiently.

Some of the biggest additions include:

• Advanced reporting and analytics
• Deliverability insights
• Subscriber engagement scoring
• Advanced A/B testing
• Newsletter referral program
• Facebook Custom Audiences integration
• Post-send link editing
• Unlimited team members
• Priority email and live chat support

These features become increasingly valuable as your audience grows. Instead of simply sending newsletters, you gain deeper visibility into how subscribers engage with your content, allowing you to make smarter marketing decisions.

Advanced Analytics

One of the biggest reasons businesses upgrade to Creator Pro is the additional reporting.

While the Creator plan provides standard campaign metrics such as opens and clicks, Creator Pro goes much further by offering deeper insights into subscriber engagement and email performance.

These reports help you understand:

• Which subscribers are highly engaged
• Which contacts are becoming inactive
• How individual campaigns perform over time
• Overall audience health
• Deliverability trends

Having access to this data allows you to improve campaign performance, maintain a healthier email list, and increase long-term deliverability.

A/B Testing

Successful email marketing often comes down to continuous improvement.

Creator Pro allows you to test different versions of your campaigns before sending them to your full audience.

You can experiment with:

• Subject lines
• Email content
• Calls to action
• Send strategies

Rather than guessing what works, you can rely on real subscriber data to improve open rates, click-through rates, and conversions.

For businesses sending regular newsletters or promotional campaigns, even small improvements can generate significant additional revenue over time.

Newsletter Referral Program

Growing an email list can become expensive if you rely entirely on paid advertising.

Creator Pro includes a built-in referral system that encourages existing subscribers to invite new readers.

You can reward subscribers for successful referrals, creating a simple word-of-mouth growth engine directly inside your newsletter.

For creators focused on audience growth, this can become one of the most valuable features included in the platform.

Facebook Custom Audiences

Businesses running Facebook or Instagram advertising can also benefit from Creator Pro.

Kit allows you to automatically sync subscriber segments with Facebook Custom Audiences.

This makes it possible to:

• Retarget email subscribers with ads
• Exclude existing customers from advertising campaigns
• Build lookalike audiences
• Improve advertising efficiency

Instead of manually exporting subscriber lists, everything stays synchronized automatically.

Unlimited Team Members

As businesses grow, email marketing often becomes a team effort.

Unlike the Creator plan, which supports two users, Creator Pro allows unlimited users, making collaboration much easier.

Marketing managers, copywriters, designers, virtual assistants, and other team members can work inside the same account without needing to share login credentials.

Priority Support

When your email marketing system generates leads and sales every day, quick support becomes increasingly important.

Creator Pro customers receive priority access to Kit’s support team, helping resolve technical issues more quickly and reducing downtime.

Although most users won’t need support frequently, having faster access provides additional peace of mind for businesses that depend heavily on email marketing.

Annual vs Monthly Pricing

One of the easiest ways to reduce your Kit subscription cost is by choosing annual billing.

Instead of paying month to month, Kit allows you to pay for a full year upfront. In return, you receive approximately 16% savings, which is equivalent to getting two months free.

For example, if you’re subscribed to the Creator plan, annual billing can save hundreds of dollars each year depending on your subscriber count.

Choosing annual billing makes sense if:

• You know you’ll be using Kit long term.
• Your business relies heavily on email marketing.
• You want to reduce your yearly software expenses.
• You prefer predictable annual budgeting.

However, if you’re still testing your business model or aren’t sure whether Kit is the right platform, monthly billing offers more flexibility with a lower upfront commitment.

How Does Kit Pricing Scale as Your Audience Grows?

Unlike platforms that charge based on email volume, Kit scales primarily based on the number of subscribers in your account.

As your audience grows, your subscription automatically moves to the next pricing tier.

The good news is that:

• There are no overage charges.
• Unlimited email sending remains included.
• You don’t pay extra for duplicate subscribers.
• Core features remain available across your chosen plan.

This pricing model makes it easy to forecast future costs as your business expands.

For example, a creator starting with 1,000 subscribers on the Creator plan may pay $39 per month. As the audience grows to 10,000 subscribers, the monthly cost increases to $139. While the subscription becomes more expensive, the larger audience should also generate significantly more opportunities for sales, affiliate commissions, coaching clients, or digital product revenue.

Rather than viewing higher pricing as an added expense, many successful creators see it as a reflection of business growth. A larger email list typically leads to greater earning potential, making the increased subscription cost a worthwhile investment.

Need Help Choosing the Right Kit Plan?

Choosing the right email marketing platform is about more than comparing monthly prices. The right setup can improve lead generation, increase conversions, and save countless hours through automation.

I’m Muhammad Nouman, a Marketing Automation Consultant, and I help businesses build high-converting email marketing systems using Kit and other leading platforms. Whether you’re migrating from another provider, setting up advanced automation, or creating a complete subscriber journey, I can help you implement a solution tailored to your business.

If you’re ready to get started, you can also support my work by signing up for Kit using my affiliate link. You’ll pay the same price while helping support the creation of free educational content like this.

Is the Kit Worth the Monthly Price?

Whenever business owners compare email marketing platforms, they naturally ask whether Kit justifies its monthly subscription. After all, there are plenty of cheaper alternatives available.

The answer depends on what you’re trying to achieve.

If your only goal is sending occasional newsletters, then a lower-cost platform like MailerLite or Brevo may be sufficient. However, if you’re building a creator business, selling digital products, growing a coaching practice, or nurturing leads over time, Kit offers far more than just email sending.

Instead of combining several different tools for landing pages, email automation, subscriber management, paid newsletters, digital product sales, and audience growth, Kit brings everything together into one creator-focused platform.

That simplicity saves time, reduces technical headaches, and allows you to focus on creating content instead of managing software.

When Kit Is Worth Every Dollar

Kit provides exceptional value for businesses that rely on building an audience and maintaining long-term relationships.

It’s particularly well suited for:

• Content creators
• Coaches
• Consultants
• Bloggers
• YouTubers
• Podcasters
• Authors
• Course creators
• Membership businesses
• Agencies managing creator brands

These businesses benefit from features like subscriber tagging, visual automations, landing pages, digital product sales, paid newsletters, and creator-focused integrations that would otherwise require multiple software subscriptions.

For example, a business coach can automatically deliver a free guide, nurture subscribers with educational emails, invite prospects to webinars, promote coaching programs, and onboard new clients, all within a single platform.

As your business grows, these automations can save dozens of hours every month while generating consistent leads and sales.

When Kit Might Not Be the Best Choice

Although Kit is an excellent platform, it isn’t the perfect fit for every business.

If your business primarily needs:

• Enterprise CRM functionality
• Complex ecommerce operations
• Built-in webinar hosting
• Multi-channel marketing beyond email
• Advanced sales pipeline management

then another platform may better match your requirements.

For example, businesses that host webinars every week may prefer GetResponse, while companies looking for an all-in-one CRM might consider other marketing platforms.

The good news is that Kit has never tried to be everything for everyone.

Instead, it focuses on doing one thing exceptionally well: helping creators build profitable audiences through email marketing.

That focus is one of the biggest reasons so many creators continue choosing Kit year after year.

Kit vs Other Email Marketing Platforms

Pricing is only one factor when choosing email marketing software. It’s equally important to compare the value each platform provides.

Here’s how Kit compares with some of the most popular alternatives.

Kit vs MailerLite

MailerLite is often recommended for beginners because of its affordable pricing.

For example, its paid plans generally cost less than Kit at the same subscriber levels.

However, lower pricing comes with trade-offs.

MailerLite offers solid email marketing, landing pages, and automation, but it lacks many of the creator-focused monetization features that make Kit unique.

If you’re primarily building a newsletter or personal brand, Kit’s stronger automation, audience segmentation, and digital product capabilities often justify the additional monthly investment.

Winner: Kit for creators. MailerLite for businesses focused purely on lower software costs.

Kit vs Beehiiv

Beehiiv has become increasingly popular among newsletter publishers.

It includes sponsorship opportunities, referral programs, and audience growth tools specifically designed for newsletters.

However, Kit offers a significantly more generous free plan, more mature automation capabilities, better creator integrations, and stronger support for digital product businesses.

If your entire business revolves around publishing a media newsletter, Beehiiv deserves consideration.

If you’re selling coaching, courses, consulting, memberships, or digital downloads, Kit remains the more complete platform.

Winner: Kit for creator businesses. Beehiiv for media-focused newsletters.

Kit vs Brevo

Brevo uses a completely different pricing model.

Instead of charging primarily by subscriber count, Brevo charges based on email volume.

This can make Brevo considerably cheaper for businesses that maintain large subscriber lists but send emails infrequently.

However, Kit provides a much better experience for creators.

Its automation builder, subscriber tagging, landing pages, creator recommendations, and monetization tools are significantly more advanced for audience-building businesses.

Winner: Brevo for businesses focused on low-cost email sending. Kit for audience growth and creator marketing.

Kit vs GetResponse

GetResponse includes many additional marketing tools beyond email.

Businesses gain access to:

• Webinar hosting
• Website builder
• Sales funnels
• Ecommerce marketing
• Conversion funnels
• Advanced automation

While these features are valuable, they also make the platform more complex.

Kit takes the opposite approach.

Rather than trying to become an all-in-one marketing suite, it concentrates on helping creators succeed with email marketing.

Its cleaner interface, intuitive automation, subscriber tagging, and creator-first philosophy make it much easier to use on a daily basis.

For most coaches, consultants, agencies, educators, and personal brands, Kit delivers a better overall experience.

Winner: Kit for creators. GetResponse for businesses needing webinars and broader marketing functionality.

Kit vs Substack

Substack has become a popular platform for paid newsletters because it’s free to start.

However, there’s an important difference.

Substack doesn’t charge a monthly subscription.

Instead, it keeps 10% of your paid newsletter revenue.

At first glance, this seems attractive.

But as your newsletter grows, that revenue share can become expensive.

Kit charges a predictable monthly subscription while allowing you to keep virtually all of your earnings apart from standard payment processing fees.

It also gives you much greater control over your subscribers, branding, automation, integrations, and business growth.

For creators building a serious long-term business, Kit is usually the better investment.

Winner: Kit.

Which Kit Plan Should You Choose?

Choosing the right plan depends entirely on your current stage of business.

Choose the Free Plan if:

• You’re starting your first newsletter.
• You have fewer than 10,000 subscribers.
• You don’t yet need multiple automations.
• You’re validating a business idea.
• You’re learning email marketing.

Choose the Creator Plan if:

• Your business depends on email marketing.
• You need multiple automation workflows.
• You want advanced integrations.
• You sell coaching, consulting, courses, or digital products.
• You want to remove Kit branding.

For most businesses, Creator offers the best overall value.

Choose Creator Pro if:

• You manage a large audience.
• You rely heavily on data and reporting.
• You run Facebook advertising.
• You want advanced A/B testing.
• You need unlimited users.
• You want the built-in newsletter referral system.

Unless you specifically need the advanced reporting and audience growth tools, most businesses will find the Creator plan more than sufficient.

My Recommendation

After working with businesses across a wide range of industries and implementing countless marketing automation systems, my recommendation is straightforward.

If you’re just getting started, begin with Kit’s free plan. It gives you everything you need to start building an audience without taking on additional software costs.

As soon as your business begins generating consistent leads or revenue, upgrade to the Creator plan. For the vast majority of creators, coaches, consultants, freelancers, and agencies, it offers the best balance between affordability, automation, and scalability.

Only consider Creator Pro if you genuinely need advanced analytics, referral marketing, A/B testing, or larger team collaboration. While those features are valuable, many businesses won’t use them enough to justify the additional monthly cost.

If you’re unsure which plan is right for your business, I’d be happy to help.

I’m Muhammad Nouman, a Marketing Automation Expert, and I help businesses choose the right email marketing platform, migrate from existing software, build high-converting automation workflows, and optimize their entire customer journey.

Book a strategy call with me, and together we’ll build an email marketing system that supports your long-term business growth.

If you’ve already decided that Kit is the right platform for you, you can also sign up using my affiliate link. You’ll pay exactly the same price while supporting the free educational content I create for entrepreneurs and creators.

Affiliate Disclosure

This post may contain affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you.